Posted by Tom Pool on November 2, 2017
How to remove duplicates from Google Sheets using Mac OS’s terminal. We have recently come across a few issues while using Google Sheets & Excel to process large amounts of keyword data; namely to combine and deduplicate competitor data when doing a keyword gap analysis. Doing this sort of process within Google Sheets can take […]
…Posted by Luci Wood on October 29, 2017
Almost every business is now using content marketing in their business strategies – content marketing was rated the most important technique for driving incremental sales this year by ‘Smart Insights’ in their 2017 marketing trends article Content marketing can offer huge potential business growth in many forms and mediums. However, if the content you are […]
…Posted by Luci Wood on September 29, 2017
The plethora of voice assistant enabled products and the number of people querying them is enormous. ~8 million US homes have Amazon Echo/Alexa devices alone with 30 million total voice assistants anticipated by the end of 2017. Voice queries are doubling year on year say Google and voice commerce (v-commerce) is exploding. Reportedly 57% of […]
…Posted by Simon Schnieders on September 10, 2017
An industry reliant on paid search Paid search is heavily utilised within the insurance industry, as companies are constantly competing to harvest as many as clicks from relevant keyword searches as possible via Google’s auction model. However, this reliance on paid search has also meant that the insurance industry is notoriously expensive for paid search […]
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