Lydia Glass

Lydia is one of the SEO Managers here at Blue Array. Having worked in SEO since 2019, Lydia has a keen interest in writing up her industry observations, which stems from her degree in English. In her free time, she loves experimenting in the kitchen and growing a small army of houseplants.

Posts by Lydia Glass

SEO for acquired domains or ‘Acquisition SEO’

Posted by on March 9, 2023

Ask your C-Suite team what’s top of their agenda when acquiring a business and it’s probably not SEO. I’m here to argue it should be, if not top of the agenda, then a consideration even before the deal has been done. Too often relegated to a tactical afterthought, involving SEO from the start of the […]

Imposter Syndrome in the SEO industry and how this impacts client relationships

Posted by on February 24, 2022

Imposter Syndrome is undoubtedly rife in the SEO industry and general wider digital marketing space. But why do so many of us feel like imposters? We’ll explore why so many of us feel like frauds and how this can impact our client relationships. What is imposter syndrome? Before we dive into industry specifics, it’s important […]