Report

How Visible Is Your Banking Brand in AI Search?

AI is transforming how people search and choose financial services. From Google’s Gemini to ChatGPT, Claude and Llama, AI tools are increasingly influencing which brands get seen, trusted and selected. So, how are UK banks performing in this new frontier?

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Home > Data & Research > How Visible Is Your Banking Brand in AI Search?

In our latest research, we analysed the AI visibility of the UK’s top banking brands in the business accounts category. We reveal which institutions, from established players like Barclays and HSBC to fast-growing neobanks, are leading the way in AI recommendations.

We examined how often these brands are being mentioned, cited, and surfaced by the world’s most influential AI platforms, and what that tells us about their digital strategies and discoverability in a rapidly changing search landscape.

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  • Which UK banks are coming out on top in AI-driven brand mentions
  • How neobanks such as Starling and Monzo compare to traditional banks
  • What drives AI tools to recommend or overlook a brand
  • Why sentiment, authority and content accessibility matter more than ever
  • How to use Generative Engine Optimisation to boost your brand’s presence in AI search

Whether you work in financial services or another industry feeling the effects of AI disruption, this report is packed with insights to help your brand stay visible and relevant.

AI search is changing the game. Is your brand ready to compete

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