Recognising the importance of this decision, we have created a comprehensive directory designed to help businesses connect with top-tier Shopify and Shopify Plus agencies across the UK. This resource aims to simplify the selection process by providing detailed information about each agency’s strengths, specialities and successful projects. Our goal is to empower your business with all the information needed to choose an agency that understands your specific market needs and has a proven track record of delivering exceptional results in the Shopify ecosystem.
Why Choose a Specialist Shopify Agency
Opting for a specialist Shopify agency can be a game-changer for eCommerce businesses aiming to maximise their digital sales. Here are the compelling reasons to choose a dedicated Shopify agency:
Tailored Expertise
Specialist Shopify agencies bring a depth of expertise tailored specifically to the Shopify platform. This expertise means they are well-versed in the best practices for Shopify design, development, and strategy. They understand the platform’s intricacies and will ensure your store looks great and performs optimally in terms of speed, user experience, and functionality.
Enhanced Customisation
Shopify’s versatile platform offers substantial customisation capabilities which specialist agencies are expertly equipped to exploit. From bespoke themes that align perfectly with your brand to custom apps that add unique functionality, these agencies can create a store that truly stands out from the competition and resonates with your target audience.
Potentially Better ROI
With their strategic insights and advanced skills, specialist Shopify agencies can often deliver a better return on investment. By building a highly optimised, user-friendly store, they help attract more visitors, convert more sales and retain customers more effectively. Their proficiency in Shopify-specific SEO and marketing tools can elevate your store’s visibility and drive more targeted traffic.
Advantages of Shopify Plus
For larger businesses or those requiring advanced features, Shopify Plus offers a robust solution and specialist agencies can help you make the most of it. Shopify Plus provides greater capabilities such as a higher level of customisation, greater scalability, advanced security features and dedicated support. Agencies specialising in Shopify Plus can help you harness these advanced features to handle higher volume transactions, integrate complex systems and provide a superior shopping experience that large-scale enterprises demand.
Top Shopify Marketing and Advertising Agencies in the UK
1. Blue Array
- UK’s largest specialist SEO agency renowned for harnessing SEO and integrated marketing strategies to elevate Shopify stores.
- Specialises in tailored campaigns that boost online visibility and drive e-commerce growth.
Notable achievements and awards
SEO Agency of the Year (UK Digital Growth Awards 2023), Best Large SEO Agency (UK Search Awards 2022).
Clients include
GoCardless, Zoopla, Organix, BrideBook.co.uk and Floom.
Success stories include
- A 60% Increase in YoY traffic for The University of Law
- An increase in product visibility up by 50.9% for Organix
- An 85% Increase in YoY rankings for Infinity Motorcycles
“Since working with Blue Array we have doubled the amount of revenue we receive through SEO. Working with true experts like Blue Array has therefore really been a breath of fresh air.”
Daniel van Binsbergen (CEO) of Lexoo
2. ThoughtShift
- Expertise in digital marketing strategies tailored specifically for e-commerce platforms like Shopify, focusing on SEO, PPC and social media campaigns.
Notable achievements
Google Premier Partner Agency 2023 and 2024, Most Successful Ecommerce Marketing Project (Media Innovator Awards 2019)
Clients include
Calumet, Interior Panel Systems, Visa and Bloodwise.
Success stories include
- An 18X return on ad spend from paid media for Marine Superstore
- Bookings from SEO & PPC increased to over 3000 in 12 months for Manor Cottages
“ThoughtShift have always delivered return on investment. An honest, knowledgeable and friendly team who always make me feel they’ve got mine and my businesses’ best interests at heart. I’d strongly recommend ThoughtShift.”
Chris Grimes, Short-Term Rental Consultant and Former MD at Manor Cottages
3. Novi.Digital
- Specialists in ROI-driven multi-channel advertising for Shopify stores, enhancing store visibility and customer acquisition.
- Worked with over 300 businesses.
Clients include
Roast & Ground, Nexus Drinks, UK Bathroom Store and Security Direct UK.
Success stories include
- Achieved a 39% increase in organic traffic for RB Health & Safety Solutions Ltd and 198% in their share of voice among critical markets.
“The company has achieved a 39% increase in organic traffic and 198% in their share of voice among critical markets. Novi. Digital has been instrumental in this success; the team has been thorough in their weekly calls and meeting summaries. They manage the project through Google Spreadsheets and Trello. Novi takes our pain points away and turns things around quickly.”
Richard Beale, Managing Director, RB Health & Safety Solutions Ltd.
Top Shopify Web Development Agencies in the UK
1. Charle
- Specialises in immersive e-commerce experiences using Shopify.
- Notable for innovative design and robust functionality, serving key fashion and lifestyle brands.
Clients include
Samsung, Candy Kittens, RNLI Lifeboats and Rude Health.
“Working with Charle Agency was an absolute dream, we really felt they had the time for us and the whole project was seamless from start to finish.”
Alexa – Marketing Manager | Doisy & Dam
2. Eastside Co
- Shopify experts offering bespoke design, development and marketing services.
- Known for creating visually stunning and highly functional Shopify stores with integrated SEO, PPC and social media services.
Clients include
What3words, MobilityPlus, Absolute Collagen and Wild Deo.
Success stories include
- Improved sales by 23% in the first month after Origin Coffee’s new website launched.
- Within 3 months of launching, Raging Bull saw amazing SEO growth and began to rank for some massive terms – including position 2 for the very broad term ‘polo shirts’, which has 29,000 monthly searches.
“As our Shopify agency their design and development innovation, along with our Account Managers excellent communication, have been key to our success on the Shopify platform. We really value the support the agency provides and look forward to more collaboration with Eastside Co in the future.”
Tatti Lashes
3. Underwaterpistol
- With over 20 years of e-commerce experience, provides Shopify store design, development and ongoing support.
- Known for their strategic approach to boosting online sales.
Clients include
The Fish Society, The Couture Club, Planet X and Raid.
Success stories include
- Omaze’s new website, backed by a multi-channel digital marketing strategy, enabled them to launch powerfully into the UK market, achieving 10 million hits within the first 2 weeks.
- Wilkinson Sword experienced a significant uplift in its e-commerce performance metrics, including a 42% increase in online revenue, a 43% boost in subscribers, an 11% uplift in conversion rate, and a 9% growth in average order value (compared with the same period in the previous year).
‘’What I like about the UWP team is how collaborative and results-focused they are.”
James Oakes, Chief International Officer at Omaze
4. Blend Commerce
- Specialises in creating personalised shopping experiences on Shopify, with expertise in conversion rate optimisation and custom app development.
- Known for their dedicated client support and strategic growth planning.
Notable achievements include
CRO agency of the year (UK Agency Awards 2022), CRO agency of the year (Global Agency Awards 2022), Dev agency of the year (UK Dev Awards 2022).
Clients include
Run Gum, Goat Milk Stuff and Droplette.
Success stories include
- The Digestive Health Brand saw a 106% Increase in Revenue from Landing Page Design.
- Droplette saw a 126% Increase in Campaign Revenue After One Month.
“Blend has been a game-changer for us at Droplette. Their deep understanding of Klaviyo and the Shopify ecosystem has proven indispensable, resulting in significant enhancements in customer retention, LTV, and conversion rates.”
Ryan Nichols, Senior Director, Droplette
5. Overthrow Digital
- Delivers innovative and effective Shopify solutions for SMBs and startups, offering services from branding to digital marketing.
- Notable for their creative designs and strategic insights.
Clients include
Skechers, Selfridges Group, Burford Garden Co and Ultraleap.
“Overthrow Digital were very professional and supportive throughout the long process that took us from initial meetings through to completion and beyond.”
James Franklin, Gresham College
6. Eleven
- Specialises in branding, strategy, web design, and development for Shopify ecommerce sites.
Notable achievements
Winners of the Purpose Awards 2022 and highly commended for their campaign with Wiltshire Council at The Drum Awards 2021.
Clients include
Vita Coco, Hoxton Macs, Proviz Sport and Hutch Sofa.
Success stories include
- Proviz Sports revitalised their brand identity, enhancing their market position as a premier reflective sportswear.
- Hutch Sofa was able to support over 366 customisation combinations through Spotify.
“The team at Eleven have been with us every step of the way on our D2C journey. They have been the perfect partner to concept and strategise the Hutch brand from the ground up, delivering their wealth of knowledge across all touch points needed to launch and market Hutch direct to consumer.”
Harry McClements – Founder, Hutch Sofa
Top Shopify Plus Agencies
1. Blubolt
- Specialises in designing, building, and optimising bespoke Shopify Plus solutions to help brands grow quickly and stand out from the crowd.
Clients include
Green People, Rixo, Wyse London, Teapigs and Case Furniture.
Notable achievements
Blubolt received the Yotpo Partner Award For Best eComm Expert EMEA in 2024.
Success stories include
- RIXO increased Average Transaction Value (ATV) by 78%, achieving a “world-class” Net Promoter Score (NPS) of 88, and a 34% reduction in the number of ‘No Sale’ orders.
- Green People improved their functionality with a Shopify Plus build, delivering a sleek redesign and enhanced speed.
“We’re thrilled with the all-new Green People website! It’s the culmination of months of development with the incredible team at blubolt and allows our customers to navigate seamlessly from discovery to purchase, elevating the entire customer journey.”
Matthew Burgess, eCommerce and Marketplace Manager, Green People
2. Superco
- Known for its expertise in Shopify Plus brands and creating exceptional e-commerce experiences through design, build, and growth services.
Notable achievement
Named “Best Small Agency” at the European Agency Awards 2023.
Clients include
Represent, Ursa Major, and Kopparberg.
Success stories include
- Ursa Major improved customer retention by migrating to the Recharge platform, resulting in a 32% increase in active subscribers over six months.
- Funkin Cocktails recorded a 98% improvement in the returning customer rate and a 450% increase in revenue from email marketing over two years.
“Superco helped us prioritise the one thing that was going to drive the most revenue. That was really Great!”
Christina Alvertos- Director of Ecommerce, Ursa Major
3. Swanky
- Renowned for their creative and technical expertise in Shopify Plus, providing comprehensive e-commerce strategy and solutions from design to optimisation.
- Focuses heavily on transforming user experience and boosting conversion rates.
Clients include
Huel, Wilkinson Sword, Hello Fresh and Eden Project.
Success stories include
- The Eden Project Shop reached and maintained an impressive WCAG score of 92% on both desktop and mobile (46.9% higher than the median average score).1
- The Natural Instinct team now has a fast, flexible and intuitive ecommerce store that combines all the powerful hallmarks of Shopify’s DTC offering with a rapidly-evolving suite of B2B features.
“Our new Shopify Plus store finally allows us the freedom to focus on the important things for our customers, enhancing their experience when using the Natural Instinct site. We can now invest and develop with a customer-first approach rather than wasting money on complicated and underperforming tech.
“A website should be an asset and I’m pleased to say that with Shopify and Swanky delivering what we were missing, it finally is!”
Phil Keen, Managing Director, Natural Instinct
4. IDHL
- A specialist Shopify Plus agency working with leading brands to drive growth through exceptional e-commerce stores.
- Known for seamless migrations from other platforms to Shopify and strategic marketing services to strengthen online presence.
Clients include
Hoover, Goose Island, Lords & Labradors, Neom and My Expert Midwife.
Success stories include
- Cloud Nine can now react fast, leveraging regional demand in a matter of weeks.
- A successful re-platform with a cutting-edge UX that truly showcases the luxury and quality of the N Peal brand.
5. We Make Websites
- One of the top-rated Shopify Plus design and development agencies globally.
- Known for creating cutting-edge shopping experiences tailored to brand needs, serving international clients across various industries.
Clients include
Jigsaw, John Hardy, Levi’s Dockers, Hasbro and HyperX.
Success stories include
- B!POD increased mobile traffic by 88%+, improved their Accessibility score to 93 and achieved 2.2s page load speeds that rival that of headless stores.
“One of the most successful e-commerce agencies on the planet.”
Harley Finkelstein, President, Shopify
Top Shopify Conversion Rate Optimisation Agencies in the UK
1. Convertize
- Uses A/B testing and personalised marketing to increase Shopify store conversions.
- Employs behavioural psychology to support and improve user engagement.
Clients include
Private Sports Shop, Stannah, Vinatis and Jef.
Success stories include
- Sunology reduced its cost-per-acquisition by over 65%. Additionally, we increased revenue per customer by incorporating upsells at key points in the customer journey.
- A/B tests on Glisshop’s product pages viewed from desktop devices saw a conversion rate uplift of + 6.29%. The following year, tests on collection pages saw an uplift of + 8.35%.
“Convertize allowed me to transform my e-commerce site into a really effective sales funnel with the implementation of upselling and effective copywriting. Within a few weeks, I was able to cut my customer acquisition costs by two thirds and thus convert my paid clicks into profitable sales.
Vincent Arrouet,Co-Founder, Sunology
2. Whole Design Studios
- Focuses on data-driven strategies to improve Shopify conversion rates.
- Delivers efficient and measurable improvements in user experience.
Clients include
Kendall Conrad, Own.Kind, AthleticGreens and Kettle & Fire.
Success stories include
- For The Small Art Project they dramatically reduced their page load times from 13.1s to 3.7s.
- ProjectSocialT has seen an 83% increase in revenue from organic traffic from Google. That’s a 300% ROI on SEO in 12 months.
“Giles and his team have been a pleasure to work with. They are extremely knowledgeable and are always looking for innovations in the digital sphere. The team has been very prompt and flexible with communication. We would recommend using them for your digital marketing needs! ”
Olivia Coflin, Ecommerce Manager, Project Social T
Top Shopify App Development Agencies in the UK
1. Siruss
- Builds unique Shopify apps that improve business functionality and customer interaction.
- Focuses on driving growth and satisfaction.
Clients include
Prego Shoes, Eliots Landscapes, Candy Obsession and The Chair Group.
Success stories include
- The Campaign for National Parks is absolutely delighted with its newer, easier-to-navigate, and overall more modern website.
- Bed Supermarket saw its website rank for over 1,700 keywords, 114 of which are in the top 10 (page 1).
“The customer service that you have provided has been exceptional in an intense period of our company rebranding. We are extremely pleased with the new state-of-the-art website that you have provided us and I think it places us one step ahead of our competitors. Your attention to detail and quick responses to queries or amendments that we have requested has been exemplary.”
Matthew Nicholls, Partner, Sunderlands
2. Webowski
- Builds custom Shopify apps for clients.
- Specialise in creating unique Shopify apps that aren’t available anywhere else in the app store.
Clients include
Cocolab, The Wine Label and Tannco.
Top Shopify Freelance Experts in the UK
Ian Rhodes
- Freelance expert specialising in Shopify SEO and store optimisation.
- Improves organic reach and sales performance.
Rob Kendal
- Provides Shopify migrations, custom Shopify theme development and full end-to-end e-commerce website builds.
- Improves shopping experiences to drive conversions.
Key Considerations When Choosing a Shopify Agency
Selecting the right Shopify agency is essential for the success of your online store. To make an informed decision, consider the following factors:
Design Capabilities
The design of your online store is the first impression customers will have of your brand. It’s essential to choose an agency with strong design capabilities that can create a visually appealing and intuitive user interface. Evaluate the agency’s portfolio to see if its design aesthetic aligns with your brand identity. Look for diversity in its designs, which indicates its ability to tailor the user experience to suit different brands and industries.
Understanding of e-commerce
A deep understanding of e-commerce is crucial for any Shopify agency. This includes knowledge of online consumer behaviour, conversion rate optimisation strategies and the latest e-commerce trends. The right agency should not only know how to build a Shopify store but also how to drive sales and improve customer engagement through it. Discuss their approach to e-commerce challenges similar to yours and ask for case studies or examples where they have significantly impacted other businesses.
Support and Maintenance Offerings
E-commerce websites require ongoing maintenance to continue operating smoothly and securely. Before partnering with a Shopify agency, inquire about their support and maintenance services. Check whether they offer ongoing support, security updates and feature upgrades. An agency committed to long-term support will help keep your store up-to-date and can quickly address any issues that arise.
Project Management Approach
Efficient project management is vital to the timely and successful delivery of your Shopify project. Consider the agency’s project management style, communication style, and timeline adherence. An agency that uses clear, structured project management methodologies will likely handle your project smoothly and keep you informed at every stage.
Cultural Fit and Alignment with Business Values
The compatibility of business values and culture between your company and the Shopify agency can greatly influence the success of your collaboration. An agency that resonates with your business values and understands your vision will be more committed to achieving your objectives. During your initial meetings, assess if their business philosophy aligns with yours and if their team is one you can see yourself working closely with over the long term.
By carefully considering these factors, you can choose a Shopify agency that meets your technical and design needs, supports your business goals, and contributes to its growth. This partnership will be instrumental in creating a powerful online presence that captivates and converts your target audience.
How Much Do Shopify Agencies Charge in the UK?
The cost of hiring a Shopify agency in the UK can vary widely depending on the scope of the project, the expertise of the agency and the specific services required. Here’s an overview of typical pricing for Shopify projects and the common pricing structures in the industry:
Range of Typical Pricing
- Small Setups: Basic Shopify setups, which include template installation and minor customisations, can cost from £1,000 to £5,000. These are ideal for small businesses or startups looking to launch their first online store with standard functionality.
- Mid-Level Customisations: More advanced customisations and integrations, such as custom theme development, app integrations or advanced SEO, can cost between £5,000 and £20,000. This range is suitable for businesses that need a more tailored solution to differentiate their store or add specific functionalities that are not available out of the box.
- Large-Scale Developments: For large-scale custom developments that require extensive design, bespoke functionalities and advanced integrations, prices can start from £20,000 and can go upwards of £50,000 or more. These projects are typical for large enterprises or businesses with complex requirements that necessitate a deep level of customisation and unique feature sets.
Common Pricing Structures
- Project-Based Fees: Many Shopify agencies charge a fixed fee for a defined project scope. This straightforward pricing model gives clients a clear understanding of the costs associated with their project. It is best suited for projects with well-defined requirements where unexpected changes are unlikely.
- Monthly Retainers: Some agencies offer their services on a retainer basis, which typically includes ongoing support, maintenance and iterative improvements over time. Retainers can range from £500 to several thousand pounds per month, depending on the level of service provided. This model is ideal for businesses that expect ongoing changes and updates to their store.
- Performance-Based Pricing: A less common but emerging pricing model is performance-based pricing, where fees are tied to the agency’s results, such as sales growth or other eCommerce metrics. This model can be attractive to businesses as it aligns the agency’s incentives with the client’s goals, but it requires clear agreement on performance metrics and targets.
When considering an agency, it’s crucial to discuss all potential costs upfront and check that the pricing model aligns with your business objectives and budget. Transparent communication about fees and services will help avoid unexpected costs and forge a successful partnership.
Integrating Shopify with Other Marketing Efforts
Maximising Shopify’s extensive capabilities by integrating it with other digital marketing strategies can significantly boost your business growth. Here are some effective ways to integrate Shopify with key marketing efforts such as SEO, PPC and email marketing:
SEO
- Optimise for Search Engines: Start by checking that your Shopify site is fully optimised for search engines. This includes using relevant keywords in your product descriptions, optimising site structure for easy navigation and checking that all images are tagged with descriptive, keyword-rich alt text. Shopify’s built-in SEO features, like customisable headlines, titles and meta tags, make this process straightforward.
- Blog Content: Use the Shopify blog feature to create valuable content that attracts visitors and improves your site’s SEO performance. Regularly updated blog content that answers common customer questions or provides insights into your products can help to establish your site as a resource, drawing in organic traffic.
PPC
- Google Shopping Integration: Shopify seamlessly integrates with Google Shopping, allowing you to list your products directly on Google. This integration makes it easier to manage your PPC campaigns, as you can link your Shopify product inventory directly to Google Ads.
- Targeted Ad Campaigns: Use the data from Shopify’s analytics to create targeted ad campaigns. Understanding customer behaviours on your site can help you create more effective PPC campaigns that are tailored to specific segments of your customer base.
Email Marketing
- Automated Email Campaigns: Shopify’s integration capabilities with email marketing platforms like Mailchimp or Klaviyo allow for the automation of email campaigns. You can set up triggered emails based on customer actions, such as cart abandonment, purchase confirmation or follow-up emails post-purchase.
- Personalisation and Segmentation: Use Shopify’s customer data to segment your email list and personalise communications. You can send targeted offers and content based on past purchase behaviour, browsing history and customer preferences, increasing your emails’ relevance and effectiveness.
Cross-Channel Marketing
- Unified Customer Experience: Integrate Shopify with your social media and other digital marketing channels to guarantee a unified experience across all platforms. For instance, Shopify’s Facebook integration allows you to sell products directly on Facebook, creating a seamless shopping experience from social media to website.
- Use Analytics: Use Shopify’s analytics alongside other tools like Google Analytics to comprehensively view your marketing efforts and their performance. This integration helps you make data-driven decisions that strengthen your overall marketing strategy.
Integrating Shopify with these marketing efforts can lead to a comprehensive growth strategy that increases your reach, improves customer engagement and ultimately increases your sales.