Why Choose a Specialist Paid Social Agency
Opting for a specialist paid social agency can be a game-changer for businesses aiming to improve their online advertising efforts. Here are some reasons why partnering with a dedicated paid social agency is advantageous:
Expertise in Social Media Platforms
Specialist agencies have in-depth knowledge of various social media platforms and their unique advertising tools. They understand the differences of each platform, allowing them to build perfectly optimised campaigns for platform-specific audiences and features.
Advanced Targeting Techniques
Paid social agencies excel in segmenting audiences and customising ad delivery to reach the most relevant users. Their expertise in targeting based on demographics, interests, behaviours, and more ensures that your advertising budget is spent on reaching potential customers most likely to convert.
Creative Content Creation
Engaging ad content is crucial for successful social media campaigns. Specialist agencies bring creative teams who can produce compelling visuals, videos, and copy that resonate with target audiences, driving higher engagement and conversion rates.
Strategic Campaign Management
Managing paid social campaigns requires ongoing analysis and adjustments. Specialist agencies monitor campaign performance in real-time, making data-driven decisions to optimise ad spend and improve ROI throughout the campaign lifecycle.
Compliance and Best Practices
Social media platforms have strict advertising guidelines and regulations. Paid social agencies are familiar with these rules and can ensure that your campaigns comply, avoiding penalties and maximising effectiveness.
Best Paid Social Agencies in the UK
1. Kinase
- Specialises in providing data-driven paid social campaigns that optimise spend and maximise ROI.
- Known for their analytical approach to continuously refine and improve campaign performance.
Clients Include
Reed, Sharps, Toolstation, Dreams, Bradfords.
Success stories include
- Reed.co.uk experienced a significant uptick in their view rates by adopting a unique video strategy. This approach not only led to considerable savings but also amplified the effectiveness of their cross-channel interactions.
- Sharps Bedrooms, a UK-wide leading specialist in fitted bedrooms and home offices, saw a significant increase in ROI by 20% and lead volumes by over 56% through the implementation of a full funnel, omni-channel strategy. The core of this strategy was a new and innovative way of delivering ads, which drove leads with a better conversion rate to revenue.
“Working with Kinase has really helped us drive substantial growth. Most recently, this has led directly to our strongest ever web sales month to date.”
Luke, eCommerce Director, Bradfords.
2. Katté & Co
- A creative paid social agency known for creating compelling ads that resonate with target audiences.
- Offers bespoke campaign strategies that effectively communicate brand stories and drive engagement.
Notable Achievements
Renowned for delivering exceptional ROI through innovative social media tactics.
Clients include
Oliver Bonas, ME_EM, Kidly, Dune.
Success stories include
- Oliver Bonas, a British retailer, saw a 7% increase in revenue while spending 13% less, thanks to a comprehensive strategy that included account restructuring, creative excellence, and a focus on new customer acquisition. This resulted in a 23% increase in Return on Ad Spend (ROAS) and a 14% increase in Click Through Rate (CTR).
- ME+EM, a British womenswear brand, saw a significant increase in non-brand search revenue by 448% year over year, achieved with only a 565% increase in spend. In Q4 2022, an impressive 71% of Performance Max revenue came from new customers, demonstrating the effectiveness of their strategy in expanding their customer base and driving sales from previously untapped audiences.
“The team at Katté have worked incredibly hard to build up our platform, and I am extremely grateful for their support. They are very proactive in making suggestions for day-to-day account optimisations and are consistently clear with sound recommendations for next steps. I highly recommend Katté & Co as a digital growth agency.”
Ciaran McClellan, Growth Director at ME+EM.
3. Bind Media
- Provides tailored paid social services focusing on using analytics and user behaviour data to guide strategy.
- Expertise in optimising all aspects of paid social, from audience targeting to post-campaign analysis.
Clients include
Pet Drugs Online, Cloudways by DigitalOcean, Gousto, The Travel Franchise.
Success stories include
- Pet Drugs Online increased revenue by 86% in the first month and consistently surpassed targets for six months, expanding the customer base and enhancing lifetime value.
- Cloudways, a global managed hosting provider, achieved a 78% increase in conversions, a 66% increase in customer value, and a 20% increase in conversion rate.
“Working with Bind Media has been a refreshing experience. They managed Cloudways’ paid media and broke my recurring experience about agencies lacking expertise and ownership. Bind Media’s in-depth knowledge of the paid media landscape to drive SaaS growth and strong sense of ownership helped us achieve record numbers.”
Joakim Holmquist, Marketing Director, Cloudways by DigitalOcean.
4. Launch Online
- Digital marketing agency specialising in running highly optimised paid social campaigns across multiple platforms.
- Known for their strategic use of testing and learning to ensure the best possible outcomes for every pound spent.
Clients include
Banham Security, Aria Resorts, The Cornish Fishmonger, David Salisbury.
Success stories include
- After implementing a blended digital marketing strategy, Banham Security, a home security company, saw a significant increase in web enquiries and leads. This strategy led to 39% of web enquiries taking out a contract and a 688% increase in leads year over year.
- Aria Resorts, a holiday company, saw a significant increase in revenue and new customer acquisition. Their strategy, which included account and campaign consolidation, paid channel expansion, new customer acquisition & LTV focus, led to a 152% revenue growth year on year and 2.3 million in revenue generated.
“At the start of the pandemic we could have gone one of two ways: batten down the hatches, or sail into the storm. We chose the latter. Having worked with the impressive Launch Online team for a few years, we knew we were in expert hands. They delivered stunning results which – in the middle of May – seemed a long, long way away”
Simon Pitman, Group Marketing Director, Aria Resorts.
5. Demand More
- Focuses on delivering measurable improvements in engagement and conversions through carefully crafted paid social campaigns.
- They specialise in conversion rate optimisation, integrating paid social with broader digital marketing strategies.
Industries Served
Works across a range of sectors, including finance, education, and healthcare.
Clients include
Funding Options, Harvey Jones, Cuckooland, Cheeky Wipes.
Success stories include
- Funding Options, a fast-growing business loans broker, saw a 224% increase in leads and a 22% decrease in cost per lead after implementing a threefold strategy. This strategy, which included single keyword ad groups, extensive ad copy testing, and linking their Google Ads account to Salesforce, led to a 114% increase in conversion rate for working capital campaigns.
- Harvey Jones, a high-end kitchen design and installation company, saw a 342% year-on-year increase in leads and a 57% decrease in cost per lead after implementing a comprehensive strategy which included single keyword ad group structure, local targeting, and socially responsible messaging.
“We began to see a positive impact on performance from the first month. The support and collaboration from the team is first class. They are courteous and go above and beyond to ensure our campaigns are successful.”
Shirley Whyte, Digital Marketing Consultant, Harvey Jones.
6. UP Digital
- Offers comprehensive digital marketing services with a strong focus on paid social media to drive business growth.
- Uses advanced targeting techniques and creative ad copy to improve campaign performance.
- Known for leveraging cross-channel insights to improve paid social strategies.
Clients include
Cladco Profiles, MapServe, Evolution Power Tools.
Success stories include
- Cladco Profiles more than tripled conversion rate and drove Cost Per Acquisition (CPA) down by 66% by leveraging Unbounce landing pages to effectively distribute sample packs to their customers.
- MapServe, a mapping and geographical information provider, leveraged 1st party audience data to enhance their Pay-Per-Click (PPC) strategies, resulting in 26% increase in conversion rate.
“Working with Up Digital has been a complete delight from start to finish, Up Digital have enabled us to further develop our online digital marketing and have ensured everything is to the highest standard. We wouldn’t hesitate to recommend them.”
Rachel Hammett – Marketing Director, Cladco Profiles.
7. Outsearch
- Known for social media advertising expertise across all platforms, providing clients with expert guidance and execution.
- Emphasises a personalised approach to match unique business needs and market conditions.
Key Offerings
Includes A/B testing, audience analysis, and multilingual ad campaigns.
Specialisations
Has extensive experience with the non-profit sector, including experience helping clients to get grants.
Clients include
Bioflow, JustRecliners, Unseen, Mutts&Hounds.
8. Nonsensical Agency
- A creative agency that uses a blend of humour and innovative social media tactics to create standout paid social campaigns.
- Known for its unconventional approach that drives viral potential and strong engagement rates.
Clients include
M&S, Interflora, Urban Tandoor, Go Compare.
Success stories include
- Marks & Spencer launched a TikTok campaign to promote their summer collection with six authentic creator videos showcasing the summer fashion range. This strategy achieved 3 million impressions, 18k clicks and 10k conversions.
- Interflora, the UK’s leading online flower delivery service, leveraged a new TikTok strategy to shift their brand perception and connect with a younger audience. This strategy, which involved creating unique content and highlighting the personalities of their florists, resulted in over 3.5 million organic video views, 250k engagements, and an increase of 7k followers on TikTok.
9. KAU Media Group
- A full-service digital marketing agency offering targeted paid social advertising to maximise ROI and reach.
- Expertise in crafting detailed customer personas to tailor ads and optimise buyer journeys.
Clients include
The MiSmile Network, The Online Poker Company, MiraDry, UAL: Short Courses.
Success stories include
- The MiSmile Network of dental practices benefited from working with their partner by implementing a strategy that focused on a hyper local approach and extensive creative variations. This led to a doubling of MiSmile members in two years, a 232% increase in monthly leads, and more efficient spending across campaigns.
- The Online Poker Company, one of the world’s biggest online poker sites, saw significant growth after implementing a new strategy. They experienced a 69% increase in new users, an 88% increase in Click Through Rate (CTR), and gained 18+ new network members.
10. Disrupt Marketing
- Focuses on disruptive digital strategies that incorporate paid social as a core component.
- Known for bold campaigns and a data-focused approach to drive meaningful engagement and measurable results.
- Excels in integrating influencer marketing with paid social tactics to enhance digital campaigns.
Notable achievements
Winner of the integrated campaign of the year at the UK content awards.
Clients include
Gofrendly, Admiral, Lelo, Wizz Air.
Success stories include
- GoFrendly, an app for women seeking more social connections, benefited significantly from a strategic campaign. The campaign involved creating 60 pieces of unique content over a 90-day period, which led to over 5 million impressions, over 4000 app downloads, 250K engagements, and 35K link clicks.
- Admiral, a UK-based insurance company, launched a successful campaign to raise awareness of their re-launched pet insurance offering in partnership with the film DC League of Super-Pets. The campaign, which involved creating 60 pieces of unique content, resulted in 511k total impressions (150% over target), 20k engagements, a 5.5% engagement rate, 63k story opens, and an increase of 7k followers.
Why Choose a Specialist Paid Social Agency
If you choose the right specialist paid social agency, your business could grow beyond all expectations. The decision is that important. Here are some reasons why partnering with a dedicated paid social agency is advantageous:
1. Expertise in Social Media Platforms
Specialist agencies have in-depth knowledge of various social media platforms and their unique advertising tools. They understand the differences of each platform, allowing them to create perfectly optimised campaigns for platform-specific audiences and features.
2. Advanced Targeting Techniques
Paid social agencies excel in segmenting audiences and customising ad delivery to reach the most relevant users. Their expertise in targeting based on demographics, interests, behaviours, and more ensures that your advertising budget is spent on reaching potential customers most likely to convert.
3. Creative Content Creation
Engaging ad content is crucial for successful social media campaigns. Specialist agencies bring creative teams who can produce compelling visuals, videos, and copy that resonate with target audiences, driving higher engagement and conversion rates.
4. Strategic Campaign Management
Managing paid social campaigns requires ongoing analysis and adjustments. Specialist agencies monitor campaign performance in real-time, making data-driven decisions to optimise ad spend and improve ROI throughout the campaign lifecycle.
5. Compliance and Best Practices
How Much Does a Paid Social Agency Cost?
The cost of hiring a paid social agency varies based on several factors, including the scope of the campaign, the complexity of the services provided, and the agency’s prestige. Here’s a general idea of pricing structures:
Project-Based Fees
Some agencies charge a flat fee for specific campaigns or projects. This can range from £1,000 to over £50,000, depending on the campaign’s scale and complexity.
Monthly Retainers
Agencies may charge a monthly retainer for ongoing services. This typically ranges from £500 to £10,000 a month, depending on the breadth of services included and the level of campaign activity.
Percentage of Ad Spend
It is common for agencies to charge a percentage of the total ad spend managed. This rate typically ranges from 10% to 20% of the ad spend, depending on the size of the budget and the level of service required.
When considering a paid social agency, it’s important to discuss all potential costs upfront and understand what is included in their fees. Transparent communication about fees and expected outcomes will help establish a successful partnership that drives meaningful results for your paid social initiatives. Be sure to have these conversations early on.