Video chapters
-
What makes a good SEO strategy?
Being growth-orientated or defensive, identify the key enablers that will get you closer to the ultimate goal for your business
-
How to get the best out of a marketing agency?
Communication is paramount. Take an active role, and make your agency a part of your organisation, to build a strong partnership over time.
-
What resources do you need to kickstart SEO?
Depending upon your business and the size of your website, you may need development resources, content writers, or Digital PR to address the 3 main pillars of SEO.
-
Google algorithms and SEO
Google can release up to 7 updates per day, however, focusing on page experience and adhering to search quality guidelines is always a recipe for success.
-
Why is SEO important?
Learn how SEO contributed to Zoopla’s £1 billion IPO in less than 7 years.
-
What search engines should you focus on?
It’s not only about Google, Bing, or Yandex. Any platform where users search for a product or a service is run by a search engine: Youtube, Amazon, Pinterest, or even online supermarkets.
-
How to stay updated on the latest SEO trends?
fKeep yourself informed by subscribing to SEO newsletters and publications, investing in up-to-date online courses to sharpen your skills, and attending SEO conferences in your area.
-
What are the key SEO KPIs?
Metrics such as your organic traffic, or the number of indexed pages are obvious, however, it really should be about positively impacting your bottom line and what you consider a win for your business.
-
What to look for when hiring an SEO expert?
An SEO expert can’t do it all, your first need to determine which area of SEO you want your new hire to contribute. Give them a task during the interview process to challenge their soft and hard skills.
-
How to know if your SEO goals are realistic?
Looking at keywords gap, search volume and average CTR can give you an estimation of what you can realistically achieve through SEO, and if everything aligns with your business goals.
-
What are the key focus points when scaling a business?
With over 50% of the trackable web traffic coming from organic search, SEO is definitely an area to focus on, but what about social or display marketing?
-
What to look for when considering working with an SEO agency?
Don’t only rely on reviews or won awards; look at their client base, read their case studies, and reach out to people who have worked with this agency in the past.
-
What are common SEO mistakes startups make?
Don’t hide your blog from your users… as search engines will also think it’s not an important area of your website.
-
Where does SEO fit within a business?
Is SEO a Technical or a Marketing function? “It (does not) depends..!”
More about Tech Nation
Tech Nation is a national network for ambitious tech entrepreneurs – offering growth programmes, visas for exceptional talent from overseas, digital entrepreneurship skills, resources, news and events.
Tech Nation fuels the growth of game-changing founders, leaders and scaling companies so they can positively transform societies and economies. We provide them with the coaching, content and community they need for their journey in designing the future.
More about Blue Array
Blue Array are the UK’s largest SEO agency, we believe in SEO and its power to take clients to places they never thought possible.
Our services include:
- SEO Services
- SEO Auditing
- Technical SEO Services
- Digital PR Services
- SEO education and training via The Blue Array Academy