SEO Insights

10 reasons why you should never date an SEO

Posted by on February 13, 2018

SEO

  10 Reasons why you should never date an SEO! From never knowing how they’re feeling (because of hints and not directives) to action between the sheets being limited to Excel. A bit of fun from the team at Blue Array for Valentines (or Galentine’s) Day.

5 steps: How to rank for keywords in Google (for fun & profit!)

Posted by on February 8, 2018

Content and KeywordsSEO

Five steps to help you rank for that major keyword in Google Driving organic web traffic via just one or two primary keywords is sometimes a vital strategy for major online market-placed websites. Even websites that don’t drive their income via online sales can have one or two keywords where securing prominent visibility is essential […]

Google My Business Launches Video Uploads

Posted by on January 30, 2018

GoogleSEO

Google My Business has recently launched a video upload feature after a period of testing. Since GMB dropped the ability to edit or create your business description, videos now offer an alternative way to describe the business and the services you offer to potential customers. The new video feature also allows customers to upload their […]

Is the end of Snapchat imminent? Social media trends in 2018

Posted by on January 30, 2018

SEO

When Snapchat was released in 2011, the platform grew in popularity due to its unique features compared with other mainstream social media. Users liked its similarity to a private messaging service, yet Snapchat had the added benefit of allowing them to send images in real-time to their friends.   However, as time has drawn on, […]

How to Make Sense of the New PageSpeed Insights

Posted by on January 20, 2018

Google Algorithm UpdatesSEOSite Performance

Google Update PageSpeed Insights – A Review of the New Features Google announced speed as a ranking factor, albeit a minor one, almost a decade ago and it’s therefore critical for publishers to understand what Google’s view of speed looks like. We’ve therefore taken a great interest when Google recently announced an updated  PageSpeed Insights Tool – […]

5 Essential SEO Tools you need to know for 2018

Posted by on January 18, 2018

Google Search ConsoleSEOSite PerformanceTechnical SEO

5 Essential SEO Tools I’ll Be Using in 2018 When it comes to finding the right search engine optimisation (SEO) tools for the job we’re fortunately spoilt for choice. Whether you’re looking solely for free tools or you have some budget to spend on a tool offering premium features, there are tools to serve even the […]

It’s Blue (Array) Monday 2018 – Five great reasons to be happy

Posted by on January 15, 2018

SEO

Today is so-called “Blue Monday” – allegedly it’s the most depressing day of the year. However, it’s a complete hoax – pseudoscience – made up by a PR company. Here’s instead 5 great reasons to celebrate your day; The 2018 TCS New York City Marathon application opens. What better motivation to really kick start your […]

Voice search – How is it reshaping search results?

Posted by on January 13, 2018

Google NewsSEOVoice Search

“Ok, Google- play ‘Toto’s Africa’”… Sound familiar? How many times this week have you used your smartphone or home assistant to answer burning questions such as; “How much does the latest iPhone X cost?”, “What will the weather be like today?” or far more importantly “What time does The Red Lion close on Friday?”. With […]

What do Google’s recent SERP changes mean for SEO in 2018?

Posted by on January 2, 2018

GoogleGoogle NewsSEOSEO Strategy

What do Google’s recent SERP (search engine results pages) changes mean for SEO? There has been a lot of chatter in the industry for as long as I can recall where digital hacks have heralded the ‘Death of SEO’. Although this is nothing new, a few developments by Google in early December 2017 look to […]

Featured Snippets might be losing their appeal at Google

Posted by on November 27, 2017

GoogleSEOSEO StrategyVoice Search

A recent article on Search Engine Land has highlighted a drop in the number of Featured Snippets appearing in Google’s Search Engine Results Pages (SERPs), with a particularly significant reduction in their use seen since October. Instead, it appears that Google is introducing more ‘Knowledge Panels’. Usually placed on the right-hand side of the SERPs, […]

PR for Startups – Getting yourself noticed.

Posted by on November 15, 2017

LinksPRSEO

How Developing Relationships with Journalists Can Help You Develop Your SEO Campaign. Securing a piece of coverage on a national media publication, or another highly authoritative content-based website can be great for your startups visibility and of course your SEO – particularly if you’re able to secure a link back to your website from that […]