SEO articles
How effective is Brand in SEO? Optimising for the SERP
Posted by Luci Wood on May 23, 2018
TLDR: As organic click through rates decline the power of Brand increases dramatically for SEO. To succeed, optimising for the SERP (Search Engine Results Page) and making your website instantly recognisable is crucial. Featured Snippet positions recently saw a decrease in occurrences in the SERP at the same time Knowledge Panels received a visibility boost. […]
…A Beginners Guide to Brighton SEO
Posted by Matt Williamson on May 18, 2018
If you’re completely new to the world of SEO then attending the Brighton SEO conference is a fantastic way to be thrown in at the deep end. When I attended the April 2018 Brighton SEO conference I had been in the SEO industry for around 2 weeks. As such, I decided to create this guide […]
…BrightonSEO – Command Line (Terminal) Hacks for SEO Cheat Sheet
Posted by Tom Pool on May 4, 2018
On Friday 27th April 2018, I spoke at one of the UK’s largest SEO events – BrightonSEO, kicking off the day as part of an awesome Technical SEO Session with Emily Mace from Oban Digital (who talked about utilising Hreflang) and Tom Anthony from Distilled (who covered HTTP/2) also speaking. This was the first time […]
…Link Building Techniques That Still Work For 2018
Posted by Luci Wood on April 10, 2018
Two of the biggest levers we have to play with when improving websites’ organic visibility across search engines are content and backlinks. Back in February I put together an outline of 5 keyword optimisation strategies that focused primarily on the former. Having a holistic attitude to content creation and serving the user intent rather […]
…Content Order, Footers and Rankings in a Mobile First Indexing World
Posted by Luci Wood on April 1, 2018
Content and KeywordsGoogle Algorithm UpdatesSEOSEO Strategy
At the recent Pubcon event in Austin, Gary Illyes stated that content order does impact your rankings and that if you ever decide to move your content to the footer then it’s likely that it won’t rank very well. Some SEOs were wondering why Gary had mentioned this again at Pubcon – content placement being […]
…A Comparison of Cloud Services for Screaming Frog & other Website Crawling Software
Posted by Tom Pool on March 10, 2018
Here at Blue Array we crawl a large number of websites which vary massively in size; typically they can be anything from 100 to 1 million+ pages. For smaller websites we use a couple of different crawlers; Screaming Frog and Sitebulb. However, when we need to crawl really really big websites (i.e. with millions of […]
…March 2018: How to get ready for Google’s Mobile First Index
Posted by Luci Wood on March 1, 2018
GoogleGoogle Algorithm UpdatesGoogle Search ConsoleMobile SEOSEO Strategy
Gary Illyes, one of Google’s Webmaster Trends Analysts, confirmed at the recent 2018 Pubcon conference in Austin, Texas that the much-anticipated Mobile First Index (MFI) will be rolling out imminently, most likely within the next few weeks. So are you ready for the changes ahead? What will the Mobile First Index mean for your website? […]
…Do ads on a web page affect SEO?
Posted by Luci Wood on February 22, 2018
How Too Many Ads Can Negatively Impact Your SEO Landing Pages – A Case Study TL:DR – Can ads impact SEO performance? Yes they can negatively affect SEO – read the rest of the article to find out how. Last year we were asked by a new client to cast our eye over some of […]
…Google Bulletin – yet another contributor to fake news?
Posted by Luci Wood on February 22, 2018
Google recently introduced ‘Bulletin’, a free hyperlocal progressive web app allowing anyone, anywhere, to share news stories publicly straight from their phone. Starting out as just an idea only 18 months ago, it is now currently available to only those in select cities within the US states of Tennessee and California. Sound intriguing? Lets dip […]
…10 reasons why you should never date an SEO
Posted by Luci Wood on February 13, 2018
10 Reasons why you should never date an SEO! From never knowing how they’re feeling (because of hints and not directives) to action between the sheets being limited to Excel. A bit of fun from the team at Blue Array for Valentines (or Galentine’s) Day.
…5 steps: How to rank for keywords in Google (for fun & profit!)
Posted by Luci Wood on February 8, 2018
Five steps to help you rank for that major keyword in Google Driving organic web traffic via just one or two primary keywords is sometimes a vital strategy for major online market-placed websites. Even websites that don’t drive their income via online sales can have one or two keywords where securing prominent visibility is essential […]
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