SEO Insights

Driving SEO traffic to the insurance industry using serendipitous search

Posted by on September 10, 2017

Content and KeywordsSEOSEO Strategy

An industry reliant on paid search Paid search is heavily utilised within the insurance industry, as companies are constantly competing to harvest as many as clicks from relevant keyword searches as possible via Google’s auction model. However, this reliance on paid search has also meant that the insurance industry is notoriously expensive for paid search […]

The Google antitrust floodgates are open

Posted by on August 15, 2017

European CommissionGoogle

The Google antitrust floodgates may soon open for other industries impacted by their verticalisation of search results.

Will Facebook if not Google make you prioritise site performance?

Posted by on August 4, 2017

FacebookSEOSite Performance

Standing atop the podium Recently, the fastest humans on the planet descended upon London for the World Athletics Championships, with the quickest getting to stand at the top of the podium and collect their gold winner’s medal. At the Championships, the ranking for speed was clear. Interestingly, the same will soon be happening within Facebook […]

What Are The Implications of Google’s New Personalised Feed?

Posted by on July 28, 2017

GoogleSEO

Google have announced that they’ll be providing users with the option to add personalised content and topics to an auto-updated feed. In a similar fashion to Android’s Google Now, the search engine is hoping to custom-curate content for individual users based on their interests. “organisations should be prepared for a more personalised search presence” This seems […]

Will Brexit Impact Google’s ‘Right to be Forgotten’?

Posted by on December 2, 2016

European CommissionGoogle

Since June 2016, the UK has been in a state of uncertainty. Leading up to the EU referendum, commentators debated on the impact of the UK leaving Europe from the strength of the economy, access to the single market and immigration, experts all weighed in with their say.   An issue that was less talked […]

Venice: The biggest Google update you’ve probably never heard of

Posted by on September 22, 2016

GoogleGoogle Algorithm UpdatesSEO

Almost half a decade ago we saw Google release one of its biggest algorithmic updates yet. Surprisingly, very few SEO professionals took notice, as they focused their attention on the stream of updates that came out at the same time, including Panda 3.3. The Google Venice update slipped under the industry’s radar, and with it, […]