SEO Insights

The rise of Voice Search, v-commerce and v-query research

Posted by on September 29, 2017

Content and KeywordsSEOSEO StrategyVoice Search

The plethora of voice assistant enabled products and the number of people querying them is enormous. ~8 million US homes have Amazon Echo/Alexa devices alone with 30 million total voice assistants anticipated by the end of 2017.   Voice queries are doubling year on year say Google and voice commerce (v-commerce) is exploding. Reportedly 57% of […]

User generated reviews & content – What is it & why should your company be using it?

Posted by on September 29, 2017

Business StrategyGoogleUser Generated Content

Any person looking to invest, purchase or subscribe to something online will invariably find themselves asking the same question; “can I trust them?”   As a brand, building trust with potential customers can be hard enough in real life with physical products to browse, so gaining a potential buyer’s trust online without a human presence […]

SEO acronym busting for 2017 – AO, FS, PAA, the MFI and more!?

Posted by on September 26, 2017

SEO

In the ever changing landscape of SEO there is often a raft of new acronyms to wade through. In this article we tackle a few we’ve seen most frequently and are probably guilty of contributing toward the proliferation of. Finally, why SEO needs a completely new definition.   What is ASO? – App Store Optimisation […]

SEO web crawling software – How they can help you understand your website

Posted by on September 11, 2017

SEOTechnical SEO

  SEO understanding level – Basic to Medium There have been a significant number of recent updates within the world of SEO web crawling software. Of particular note, Screaming Frog released the latest version of their crawling software –  updated to incorporate a fresher, more visual appearance.

Driving SEO traffic to the insurance industry using serendipitous search

Posted by on September 10, 2017

Content and KeywordsSEOSEO Strategy

An industry reliant on paid search Paid search is heavily utilised within the insurance industry, as companies are constantly competing to harvest as many as clicks from relevant keyword searches as possible via Google’s auction model. However, this reliance on paid search has also meant that the insurance industry is notoriously expensive for paid search […]

The Google antitrust floodgates are open

Posted by on August 15, 2017

European CommissionGoogle

The Google antitrust floodgates may soon open for other industries impacted by their verticalisation of search results.

Will Facebook if not Google make you prioritise site performance?

Posted by on August 4, 2017

FacebookSEOSite Performance

Standing atop the podium Recently, the fastest humans on the planet descended upon London for the World Athletics Championships, with the quickest getting to stand at the top of the podium and collect their gold winner’s medal. At the Championships, the ranking for speed was clear. Interestingly, the same will soon be happening within Facebook […]

What Are The Implications of Google’s New Personalised Feed?

Posted by on July 28, 2017

GoogleSEO

Google have announced that they’ll be providing users with the option to add personalised content and topics to an auto-updated feed. In a similar fashion to Android’s Google Now, the search engine is hoping to custom-curate content for individual users based on their interests. “organisations should be prepared for a more personalised search presence” This seems […]

Will Brexit Impact Google’s ‘Right to be Forgotten’?

Posted by on December 2, 2016

European CommissionGoogle

Since June 2016, the UK has been in a state of uncertainty. Leading up to the EU referendum, commentators debated on the impact of the UK leaving Europe from the strength of the economy, access to the single market and immigration, experts all weighed in with their say.   An issue that was less talked […]

Venice: The biggest Google update you’ve probably never heard of

Posted by on September 22, 2016

GoogleGoogle Algorithm UpdatesSEO

Almost half a decade ago we saw Google release one of its biggest algorithmic updates yet. Surprisingly, very few SEO professionals took notice, as they focused their attention on the stream of updates that came out at the same time, including Panda 3.3. The Google Venice update slipped under the industry’s radar, and with it, […]