You’ve worked hard to build a strong reputation in your industry, but it’s frighteningly easy for that great work to be undone. It doesn’t even take a full-scale PR disaster to cause long-term damage to how people perceive your brand. All it takes is a blogger with an agenda, an unflattering photo or a journalist desperate for a story. The effect on your business can be devastating.
If your business is suffering from an online reputation problem, all is not lost. At Blue Array, our reputation management services use a number of techniques to remove, hide or lessen the impact of damaging content online.
We’ll big you up online
We’ll create positive coverage for your business to help push out the bad stuff. Whether it’s drumming up positive press or helping you establish a strong presence on social media, we’ll come up with the best plan of action for your particular circumstances.
We’ll challenge unwanted content
You have the right to have a say over content that could damage your reputation. We can help you by applying to have unwanted content removed from search results – whether it’s unfair media coverage or a misleading article.
We’ll monitor your brand
Dealing with a reputation problem can get harder as time goes on, and that’s why brand monitoring is so important for picking up issues as soon as they arise. Our continual brand monitoring allows us to keep right up to date with who’s saying what about you and your business. That means that as soon as we identify a potential problem, we’re ready to pounce and limit the damage to your brand.
Reputation Management: A Case Study
We were approached by a well-known female business industry leader frustrated with a Mail Online story that was affecting her professional and personal relationships. Having exhausted all legal avenues to remove the article, she was even considering changing her name by deed poll. Within three weeks, and to the client’s great delight, Blue Array had the article completely removed from Google search results for her name.
If you’d like to discuss your reputation management needs and perhaps even meet us for a coffee, please contact us or give us a call on 0800 0119 123.