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Wolf & Badger









Wolf & Badger was founded by brothers Henry and George Graham in 2010 in Notting Hill. The company started with a small boutique, and two years after launching and finding success, a second location in Mayfair was opened.

With a growing demand for independent design, Wolf & Badger wanted to meet fashion fans' wants across the globe. The physical stores were replicated and opened online to offer those outsides of the UK the opportunity to shop the brand.

London's two physical stores grew in popularity and have since been relocated into a 3-level department store at Coal Drops Yard, King's Cross.

There are also two flagship stores which can be found in Soho and New York, which offers customers the opportunity to shop in-store. However, its global website reaches millions of customers worldwide who value Wolf & Badger's original products and garments, and its range of ethical designs.

Wolf & Badger has become well known for its ethical stance. The company promises to only source products from independent designers. It also ensures its designers are incentivised to create sustainable and ethical products which are free from animal cruelty.

Key selling points:

  • Wolf & Badger offers beautiful independent designs to customers worldwide
  • The company's products and garments span women, men, home, and beauty
  • Wolf & Badger pledges to only source products that are ethical and sustainable
  • All of the products and garments at Wolf & Badger are made to last and use quality materials.