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The Sun







The UK, Scotland, and Ireland


The Sun is one of the UK's most renowned newspapers today; in fact, it sells more copies than any other newspaper in the country. Founded in 1964, The Sun released its first edition which made it the first newspaper printed in the country for over 30 years.

Initially, in a broadsheet format, the newspaper announced it was 'politically free' in the 1960s. This brought about much popularity as it sought to serve and inform all those whose lives were ever-changing.

In 1969, the newspaper was acquired by Rupert Murdoch who relaunched The Sun in a tabloid format the same year. News of The World was also founded as the sister newspaper to The Sun, which was printed on Sundays exclusively.

In 2011, News of The World closed, but The Sun remains to this day. Having moved across to a full-colour production since January in 2008, 3 more printing plants have opened. 2012 saw The Sun's Sunday edition's reemergence, which replaced its predecessor, The News of The World.

The newspaper's online audience has significantly grown over recent years, with 2019 bringing 33.9 million visitors to their website Today, they tend to specialise in news, sport, celebrities and gossip.

Key selling points:

  • The Sun offers easy-to-digest news stories with entertaining headlines
  • Cheap to buy when compared to other newspapers
  • Has an online newspaper format which can be accessed 24 hours a day.