Whilst consulting for the Daily Mail Online, Schnieders was responsible for heading up organic SEO strategy & growth, Google news, syndication of content, competitive intelligence and social media. At the time SEO was responsible for 47% of all UK visits, (53% being direct).
Schnieders was also charged with managing thisismoney.co.uk & Metro.co.uk SEO and sanity checking agency recommendations for other group properties including thisislondon.co.uk.
He implemented a process which has been replicated across the publishing industry for editorial workflow via SEO to production.
Reported directly to the MD and the Editor Martin Clarke.
Achieved a 130% increase in non-brand visits and was part of the team that took Mail Online to become the top News and Media website in the UK, (ABCe June 2009) and began the trajectory that took them to overtake the New York Times as the world’s number one online newspaper website.