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Tom Yates

Tom describes himself as driven, inquisitive and reliable. Tom studied history at university and hopes to use the analytical and written skills taken from his degree while working as an SEO. Tom loves football and visiting new places.

Posts by Tom Yates

Search Lessons from a US Publishing Giant: The Fall of and the Rise of DotDash

Posted on February 12, 2019

Before the internet, knowing how to choose and raise a turkey would have been difficult, perhaps you’d know someone who’d reared fowl in the past, or maybe you’d stumble across a book in the library. Now, thanks to a guide on The Spruce, a seven-point checklist, including information on breeds, housing, and disease prevention is […]

What does Google’s hotel search mean for consumers, hoteliers and hotel portals?

Posted on November 20, 2018

At this September’s Brighton SEO conference, Rand Fishkin reflected on the last two years of search, and made some fairly bold conclusions that Google is increasingly sidelining organic results in favour of paid ads and enriched content on the SERP. Hotel search, the most recent addition to Google’s product offering, hints that this trend is […]