Stephanie Whatley

Previously I spent 10 years in the education industry, which meant understanding lots of government policy changes, as well as stresses and strains on teachers. In my spare time you can find me trying new gins, gushing over cute dogs and wishing I was at Disney World.

Posts by Stephanie Whatley

4 important insights I’ve gained about SEO reporting

Posted by on November 3, 2020

They say ‘if you can’t measure it, you can’t manage it’. Whilst not everything is easily quantifiable, there’s a lot to be said for understanding the metrics that matter, why they’re important and how best to draw insights and actions from them. As an SEO specialist, having worked through several large-scale migrations and on huge […]

Why you can (and should) do more with seasonal SEO

Posted by on June 30, 2020

At the time of writing this article, there are only 178 days left until Christmas! In the middle of a springtime global pandemic, mince pies and Santa Claus may be the last things on your mind (but if Santa Claus is always on your mind, I’m not here to judge)! However, if you’re a marketer, […]

How to ‘SEO’ Forums, Communities & User Generated Content – Steph Whatley Brighton SEO September 2019

Posted by on September 13, 2019

In September 2019, I took to the main stage at the always amazing BrightonSEO conference to share experiences, tips and suggestions for optimising forum content – an area that I feel is a little-discussed area of SEO right now, despite it offering amazing opportunities to bring traffic into a website. You can see my presentation […]

How to turn keyword research into specific content recommendations

Posted by on November 28, 2018

We know that keyword research is a potentially infinite task in the SEO world, with more tools, techniques and data sources available than ever before. But once the research ends, it’s another leap to turn those outputs into ideas that will work hard in search engines and drive valuable organic traffic to your website. For […]