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Sean Butcher

Sean is Blue Array's Head of SEO. Whilst this means he gets involved in all areas of SEO strategy for our clients, he has a particular interest in solving crawl and indexing issues - he once delivered a 151 slide presentation on canonical tags in just 20 minutes at Brighton SEO. In his spare time he enjoys reviewing burgers on his blog and long distance walking.

Posts by Sean Butcher

How the Blue Array team determined its company values

Posted on October 13, 2018

As a company that has services in high demand, one of the biggest challenges we face here at Blue Array is with scaling a team. Of course, it can be difficult to find people to fill the roles in the first place. But that’s not the real challenge. The real challenge is making sure we […]

March 2018: How to get ready for Google’s Mobile First Index

Posted on March 1, 2018

Gary Illyes, one of Google’s Webmaster Trends Analysts, confirmed at the recent 2018 Pubcon conference in Austin, Texas that the much-anticipated Mobile First Index (MFI) will be rolling out imminently, most likely within the next few weeks. So are you ready for the changes ahead? What will the Mobile First Index mean for your website? […]

Featured Snippets might be losing their appeal at Google

Posted on November 27, 2017

A recent article on Search Engine Land has highlighted a drop in the number of Featured Snippets appearing in Google’s Search Engine Results Pages (SERPs), with a particularly significant reduction in their use seen since October. Instead, it appears that Google is introducing more ‘Knowledge Panels’. Usually placed on the right-hand side of the SERPs, […]

Are Google giving conflicting information about hreflang?

Posted on October 30, 2017

A recent tweet by Google Webmasters, picked up by the ever-vigilant Barry Schwartz in a Search Engine Roundtable article, suggested that the hreflang attribute should not be implemented when the pages only include minor regional changes. In this instance – differences in the currency used across multiple English language speaking pages.   However, on Google’s […]

Index Coverage Status report – How to use it to understand and improve your website’s indexation

Posted on October 4, 2017

Google have been making big changes to Search Console over the last couple of months, including the introduction of a completely revamped Index Coverage Status report. Webmasters have always been able to access information about the number of webpages that are indexed on Google through Search Console’s Index Status Report. However the new feature (which […]