Sean Butcher

Sean is the COO at Blue Array, and is responsible for a number of operational areas of the business. He has a particular interest in people, culture, management and HR. Previously, Sean was Blue Array's Head of SEO, having been in the industry for over 10 years, and has shared his knowledge at BrightonSEO and numerous meetups. Out of work Sean is kept on his toes by his two-year-old daughter, and likes to unwind by hiking long distances.

Posts by Sean Butcher

Unconscious biases – why we’ve updated our recruitment processes

Posted by on December 1, 2020

2020 has not just been a significant year because of the global Covid-19 pandemic. It’s also been a year where, quite rightly, an increased amount of focus has been placed on the inequalities that exist in the world, and in our workplaces. Of course, we want our employees to feel like Blue Array is a […]

How we’ve approached change over the past three weeks – Part 4: The Blue Array family

Posted by on April 10, 2020

This is the fourth and final part of a series looking at how we’ve adapted to change in the first few weeks of the Covid-19 pandemic. You can read the previous posts via the links below: Part 1 – Our leadership team Part 2 – Our internal teams Part 3 – Our client teams Of […]

How we’ve approached change over the past three weeks – Part 3: Client-facing teams

Posted by on April 10, 2020

In part one of this series we looked at how our leadership team had adapted in the face of Covid-19, whilst in the second piece, we looked at how internal teams have tweaked their communication methods to ensure they’re continuing to work collaboratively. In the third part of this series we’ll be discussing how things […]

How we’ve approached change over the past three weeks – Part 2: Internal teams

Posted by on April 10, 2020

In the first part of this series, we looked at some of the things we’ve done as a leadership team to ensure communication has remained high, and that our wider team feel informed by everything that’s going on. Now we’re going to move on to what our teams are doing internally to make sure they’re […]

How we’ve approached change over the past three weeks – Part 1: Leadership team

Posted by on April 10, 2020

There’s no doubt that our lives have changed dramatically and very suddenly since the Covid-19 pandemic hit the UK. As we have done in our home lives, businesses have had to find ways to adapt extremely quickly to ensure we survive. Now however, nearly three weeks after we officially went into lockdown, this new reality […]

How the Blue Array team determined its company values

Posted by on October 13, 2018

As a company that has services in high demand, one of the biggest challenges we face here at Blue Array is with scaling a team. Of course, it can be difficult to find people to fill the roles in the first place. But that’s not the real challenge. The real challenge is making sure we […]

March 2018: How to get ready for Google’s Mobile First Index

Posted by on March 1, 2018

Gary Illyes, one of Google’s Webmaster Trends Analysts, confirmed at the recent 2018 Pubcon conference in Austin, Texas that the much-anticipated Mobile First Index (MFI) will be rolling out imminently, most likely within the next few weeks. So are you ready for the changes ahead? What will the Mobile First Index mean for your website? […]

Featured Snippets might be losing their appeal at Google

Posted by on November 27, 2017

A recent article on Search Engine Land has highlighted a drop in the number of Featured Snippets appearing in Google’s Search Engine Results Pages (SERPs), with a particularly significant reduction in their use seen since October. Instead, it appears that Google is introducing more ‘Knowledge Panels’. Usually placed on the right-hand side of the SERPs, […]

Are Google giving conflicting information about hreflang?

Posted by on October 30, 2017

A recent tweet by Google Webmasters, picked up by the ever-vigilant Barry Schwartz in a Search Engine Roundtable article, suggested that the hreflang attribute should not be implemented when the pages only include minor regional changes. In this instance – differences in the currency used across multiple English language speaking pages.   However, on Google’s […]

Index Coverage Status report – How to use it to understand and improve your website’s indexation

Posted by on October 4, 2017

Google have been making big changes to Search Console over the last couple of months, including the introduction of a completely revamped Index Coverage Status report. Webmasters have always been able to access information about the number of webpages that are indexed on Google through Search Console’s Index Status Report. However the new feature (which […]