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Naomi Sanderson

Naomi is one of Blue Array’s SEO Managers. When she isn’t sifting through Analytics she is busy working on her next craft project, or researching into the next place she wants to travel to.

Posts by Naomi Sanderson

Working in SEO – Should you work in house, at a full service or specialist agency?

Posted on November 22, 2018

Whenever I speak to someone within the SEO industry, a common theme I find is that it wasn’t ever a career that they planned on getting into. To be completely honest I never knew “SEO” was a thing until after I graduated University and got my first proper job…where unknowingly I “fell” into SEO. Since […]

Google Bulletin – yet another contributor to fake news?

Posted on February 22, 2018

Google recently introduced ‘Bulletin’, a free hyperlocal progressive web app allowing anyone, anywhere, to share news stories publicly straight from their phone. Starting out as just an idea only 18 months ago, it is now currently available to only those in select cities within the US states of Tennessee and California. Sound intriguing? Lets dip […]

Video featured snippets – Should marketers be optimising for them?

Posted on November 7, 2017

Video snippets are starting to appear increasingly in Google’s SERPs, often replacing the “traditional” text-based featured snippets we have now seen for a few years.   With this being a fresh new tactic, it seems many are trying to optimise their videos to gain this featured snippet position. However, are we focusing on this prematurely? […]

Google Local Guides – Can we trust them?

Posted on September 30, 2017

The Google Local Guides program has been hovering around for a while now, with users able to earn points for their contributions to the program. But if anyone can contribute, what’s stopping people from being untruthful? Thus damaging a business’ reputation as well as being bad for local SEO. Let’s backtrack… What is the local […]