Luce Rawlings

Luce is an SEO Manager at Blue Array who is fuelled by ambition and her undying love for coffee. She has a thirst for continually building on her SEO knowledge and when she's not exploring new places, she enjoys country walks, watching crime documentaries and drinking a Gin & Tonic or two!

Posts by Luce Rawlings

Improving Time to First Byte (TTFB) – Optimisations you may not have considered

Posted by on July 15, 2020

Enhancing page speed is essential for both organic rankings and UX. Tools like Google PageSpeed Insights are a useful starting point for diagnosing areas for improvement and gaining top-level recommendations. However, areas such as Time To First Byte (TTFB) require deep consideration of technical factors which go beyond the recommendations often found in popular diagnosis […]

An introduction to ASO – how to optimise your app store listing

Posted by on January 24, 2019

In an age where mobile browsing is dominating desktop, SEO for mobile websites has never been more important. Since the initial Mobile-Friendly algorithm update (dubbed “Mobilegeddon”) was launched in April 2015, Google have been continually emphasising the importance of mobile-friendly websites and the benefit these have on the browsing experience. With more recent updates including […]