James Pearce

Posts by James Pearce

How to combine SEO and CRO

Posted by on April 24, 2024

As Google becomes even more user focused, SEOs need to ensure that their strategies, as well as overall marketing objectives, prioritise them in lieu of these updates. Part of this is ensuring that the whole of the user journey is captured and catered to. With the helpful content update, site speed, and mobile friendliness updates, […]

Headless CMS and its SEO advantages

Posted by on February 1, 2023

A Content Management System (CMS) is a platform for creating, managing, and optimising digital content such as on web pages, blog posts, etc. There are two different types of content management systems each with its own flexibility to manage and optimise the content on a website. In this article, I am going to cover what […]

Are you ready for Google Analytics 4?

Posted by on June 30, 2022

In just over a year’s time, Google will retire its Universal Analytics (AKA GA3) platform. From July 1, 2023, Universal Analytics will no longer collect new data – so you’ll need to move quickly if you want to get a full year of data captured. If you’re a GA360 customer, you’ve got a bit longer, […]