Dylan Yates

SEO Director at Blue Array, Dylan worked in website content creation before moving to a specialist SEO role in the UK's largest pure-play SEO agency. He runs Blue Array's digital PR and content marketing product and is fascinated by the future of Search.

Posts by Dylan Yates

Freshness as a ranking signal for Google – A case study

Posted by on January 8, 2019

In this article I discuss whether a freshness factor in terms of links pointing to a domain would be a good way of Google assessing how useful as a resource a URL is to a query. To give an theoretical example, if between 2008 and 2009 URL ‘A’ (related to ‘photo gifts’) received 10 really […]

How effective is Brand in SEO? Optimising for the SERP

Posted by on May 23, 2018

TLDR: As organic click through rates decline the power of Brand increases dramatically for SEO. To succeed, optimising for the SERP (Search Engine Results Page) and making your website instantly recognisable is crucial. Featured Snippet positions recently saw a decrease in occurrences in the SERP at the same time Knowledge Panels received a visibility boost. […]

Link Building Techniques That Still Work For 2018

Posted by on April 10, 2018

Two of the biggest levers we have to play with when improving websites’ organic visibility across search engines are content and backlinks.   Back in February I put together an outline of 5 keyword optimisation strategies that focused primarily on the former. Having a holistic attitude to content creation and serving the user intent rather […]

5 steps: How to rank for keywords in Google (for fun & profit!)

Posted by on February 8, 2018

Five steps to help you rank for that major keyword in Google Driving organic web traffic via just one or two primary keywords is sometimes a vital strategy for major online market-placed websites. Even websites that don’t drive their income via online sales can have one or two keywords where securing prominent visibility is essential […]

What do Google’s recent SERP changes mean for SEO in 2018?

Posted by on January 2, 2018

What do Google’s recent SERP (search engine results pages) changes mean for SEO? There has been a lot of chatter in the industry for as long as I can recall where digital hacks have heralded the ‘Death of SEO’. Although this is nothing new, a few developments by Google in early December 2017 look to […]

Annotating the Internet – The future version of online

Posted by on November 1, 2017

When Rap Genius co-founders Tom Lehman, Ilan Zechory and Mahbod Moghadam first walked into the offices of A16Z, the trio evoked the image of a Beastie Boys video shoot casting audition. Loud, brash, and aggressive, the three were decked out in a set of Nike Airs, shades and expletive t-shirts apiece. When Ilan’s old boss […]

RankBrain in Semantic Search

Posted by on September 30, 2017

How RankBrain just answered a question you’re not going to think of until tomorrow:   Google wants you to trust the list of websites and content it returns to you in its Search Engine Results Page. It wants you to trust in the accuracy of its results, so you feel like they’re relevant to your […]