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How the Blue Array team determined its company values

Posted by on October 13, 2018

As a company that has services in high demand, one of the biggest challenges we face here at Blue Array is with scaling a team. Of course, it can be difficult to find people to fill the roles in the first place. But that’s not the real challenge. The real challenge is making sure we […]

The August 1st 2018 core Google update and a story of recovery

Posted by on October 7, 2018

On August the 1st Google launched a broad core algorithmic update nicknamed the ‘Medic Update’.   Whilst there’s been a lot of opinion about what the August 1st update might have been related to, very few have written about recovery and the correlation of recovery. We believe this approach, can better help with understanding causation […]

Unlinked Brand Mentions: An SEO’s Guide To Finding Opportunities

Posted by on August 8, 2018

Gaining backlinks is often considered one of the hardest tasks within SEO, though it also remains one of the most impactful things that can help a website to rank. Link building can take a lot of time, effort and resources – often high quality content needs to be created, and then this content needs to […]

The rise of visual search and how it will impact SEO

Posted by on August 6, 2018

“OK, Google. Write me a blog post about visual search”. Worth a try, right? 10% of the UK population have a “smart speaker” at home. Whilst voice search is creating plenty of noise in the technology sphere at the moment, it’s lesser-lauded contemporary, visual search, appears to be lurking in the slipstream. However, products like […]

‘Google for Jobs’ – What can the Yellow Pages industry teach the Job Search industry?

Posted by on July 28, 2018

Google announced on the 17th of May 2017 at Google I/O they were rolling out a job search feature and on the 16th of July this year announced the UK launch of ‘Google for Jobs’. Did jobs search need improving by Google? How has it benefited Google’s user experience? If Google for Jobs hasn’t improved […]

The Beginner’s Guide to Ecommerce Website SEO

Posted by on July 6, 2018

Running an e-commerce website can be difficult: Adding new products on a weekly basis, ensuring that your stock levels are correct and trying to compete with other sites that are selling the exact same products as you can be a challenge. To ensure that this effort pays off, I’ve compiled a beginners guide to helping […]

How effective is Brand in SEO? Optimising for the SERP

Posted by on May 23, 2018

TLDR: As organic click through rates decline the power of Brand increases dramatically for SEO. To succeed, optimising for the SERP (Search Engine Results Page) and making your website instantly recognisable is crucial. Featured Snippet positions recently saw a decrease in occurrences in the SERP at the same time Knowledge Panels received a visibility boost. […]

A Beginners Guide to Brighton SEO

Posted by on May 18, 2018

If you’re completely new to the world of SEO then attending the Brighton SEO conference is a fantastic way to be thrown in at the deep end. When I attended the April 2018 Brighton SEO conference I had been in the SEO industry for around 2 weeks. As such, I decided to create this guide […]

BrightonSEO – Command Line (Terminal) Hacks for SEO Cheat Sheet

Posted by on May 4, 2018

On Friday 27th April 2018, I spoke at one of the UK’s largest SEO events –  BrightonSEO, kicking off the day as part of an awesome Technical SEO Session with Emily Mace from Oban Digital (who talked about utilising Hreflang) and Tom Anthony from Distilled (who covered HTTP/2) also speaking. This was the first time […]

Link Building Techniques That Still Work For 2018

Posted by on April 10, 2018

Two of the biggest levers we have to play with when improving websites’ organic visibility across search engines are content and backlinks.   Back in February I put together an outline of 5 keyword optimisation strategies that focused primarily on the former. Having a holistic attitude to content creation and serving the user intent rather […]

Content Order, Footers and Rankings in a Mobile First Indexing World

Posted by on April 1, 2018

At the recent Pubcon event in Austin, Gary Illyes stated that content order does impact your rankings and that if you ever decide to move your content to the footer then it’s likely that it won’t rank very well. Some SEOs were wondering why Gary had mentioned this again at Pubcon – content placement being […]

A Comparison of Cloud Services for Screaming Frog & other Website Crawling Software

Posted by on March 10, 2018

Here at Blue Array we crawl a large number of websites which vary massively in size; typically they can be anything from 100 to 1 million+ pages. For smaller websites we use a couple of different crawlers; Screaming Frog and Sitebulb. However, when we need to crawl really really big websites (i.e. with millions of […]

March 2018: How to get ready for Google’s Mobile First Index

Posted by on March 1, 2018

Gary Illyes, one of Google’s Webmaster Trends Analysts, confirmed at the recent 2018 Pubcon conference in Austin, Texas that the much-anticipated Mobile First Index (MFI) will be rolling out imminently, most likely within the next few weeks. So are you ready for the changes ahead? What will the Mobile First Index mean for your website? […]

Do ads on a web page affect SEO?

Posted by on February 22, 2018

How Too Many Ads Can Negatively Impact Your SEO Landing Pages – A Case Study TL:DR – Can ads impact SEO performance?  Yes they can negatively affect SEO – read the rest of the article to find out how. Last year we were asked by a new client to cast our eye over some of […]

Google Bulletin – yet another contributor to fake news?

Posted by on February 22, 2018

Google recently introduced ‘Bulletin’, a free hyperlocal progressive web app allowing anyone, anywhere, to share news stories publicly straight from their phone. Starting out as just an idea only 18 months ago, it is now currently available to only those in select cities within the US states of Tennessee and California. Sound intriguing? Lets dip […]

10 reasons why you should never date an SEO

Posted by on February 13, 2018

  10 Reasons why you should never date an SEO! From never knowing how they’re feeling (because of hints and not directives) to action between the sheets being limited to Excel. A bit of fun from the team at Blue Array for Valentines (or Galentine’s) Day.

5 steps: How to rank for keywords in Google (for fun & profit!)

Posted by on February 8, 2018

Five steps to help you rank for that major keyword in Google Driving organic web traffic via just one or two primary keywords is sometimes a vital strategy for major online market-placed websites. Even websites that don’t drive their income via online sales can have one or two keywords where securing prominent visibility is essential […]

Google My Business Launches Video Uploads

Posted by on January 30, 2018

Google My Business has recently launched a video upload feature after a period of testing. Since GMB dropped the ability to edit or create your business description, videos now offer an alternative way to describe the business and the services you offer to potential customers. The new video feature also allows customers to upload their […]

Is the end of Snapchat imminent? Social media trends in 2018

Posted by on January 30, 2018

When Snapchat was released in 2011, the platform grew in popularity due to its unique features compared with other mainstream social media. Users liked its similarity to a private messaging service, yet Snapchat had the added benefit of allowing them to send images in real-time to their friends.   However, as time has drawn on, […]

How to Make Sense of the New PageSpeed Insights

Posted by on January 20, 2018

Google Update PageSpeed Insights – A Review of the New Features Google announced speed as a ranking factor, albeit a minor one, almost a decade ago and it’s therefore critical for publishers to understand what Google’s view of speed looks like. We’ve therefore taken a great interest when Google recently announced an updated  PageSpeed Insights Tool – […]

5 Essential SEO Tools you need to know for 2018

Posted by on January 18, 2018

5 Essential SEO Tools I’ll Be Using in 2018 When it comes to finding the right search engine optimisation (SEO) tools for the job we’re fortunately spoilt for choice. Whether you’re looking solely for free tools or you have some budget to spend on a tool offering premium features, there are tools to serve even the […]

It’s Blue (Array) Monday 2018 – Five great reasons to be happy

Posted by on January 15, 2018

Today is so-called “Blue Monday” – allegedly it’s the most depressing day of the year. However, it’s a complete hoax – pseudoscience – made up by a PR company. Here’s instead 5 great reasons to celebrate your day; The 2018 TCS New York City Marathon application opens. What better motivation to really kick start your […]

Voice search – How is it reshaping search results?

Posted by on January 13, 2018

“Ok, Google- play ‘Toto’s Africa’”… Sound familiar? How many times this week have you used your smartphone or home assistant to answer burning questions such as; “How much does the latest iPhone X cost?”, “What will the weather be like today?” or far more importantly “What time does The Red Lion close on Friday?”. With […]

What do Google’s recent SERP changes mean for SEO in 2018?

Posted by on January 2, 2018

What do Google’s recent SERP (search engine results pages) changes mean for SEO? There has been a lot of chatter in the industry for as long as I can recall where digital hacks have heralded the ‘Death of SEO’. Although this is nothing new, a few developments by Google in early December 2017 look to […]

Featured Snippets might be losing their appeal at Google

Posted by on November 27, 2017

A recent article on Search Engine Land has highlighted a drop in the number of Featured Snippets appearing in Google’s Search Engine Results Pages (SERPs), with a particularly significant reduction in their use seen since October. Instead, it appears that Google is introducing more ‘Knowledge Panels’. Usually placed on the right-hand side of the SERPs, […]

PR for Startups – Getting yourself noticed.

Posted by on November 15, 2017

How Developing Relationships with Journalists Can Help You Develop Your SEO Campaign. Securing a piece of coverage on a national media publication, or another highly authoritative content-based website can be great for your startups visibility and of course your SEO – particularly if you’re able to secure a link back to your website from that […]

2017 SEO year in review

Posted by on November 13, 2017

SEO landscape for 2017   In a whistle-stop tour through the undulating landscape of SERPs, we take a look at the more prevalent changes that 2017 has brought and what this has meant for an SEO’s day job. From the growing popularity of voice assistants, a sharp rise in websites migrating on the ‘https’ train […]

Video featured snippets – Should marketers be optimising for them?

Posted by on November 7, 2017

Video snippets are starting to appear increasingly in Google’s SERPs, often replacing the “traditional” text-based featured snippets we have now seen for a few years.   With this being a fresh new tactic, it seems many are trying to optimise their videos to gain this featured snippet position. However, are we focusing on this prematurely? […]

How to remove duplicates from Google Sheets using Mac OS’s terminal

Posted by on November 2, 2017

How to remove duplicates from Google Sheets using Mac OS’s terminal. We have recently come across a few issues while using Google Sheets & Excel to process large amounts of keyword data; namely to combine and deduplicate competitor data when doing a keyword gap analysis. Doing this sort of process within Google Sheets can take […]

Annotating the Internet – The future version of online

Posted by on November 1, 2017

When Rap Genius co-founders Tom Lehman, Ilan Zechory and Mahbod Moghadam first walked into the offices of A16Z, the trio evoked the image of a Beastie Boys video shoot casting audition. Loud, brash, and aggressive, the three were decked out in a set of Nike Airs, shades and expletive t-shirts apiece. When Ilan’s old boss […]

Are Google giving conflicting information about hreflang?

Posted by on October 30, 2017

A recent tweet by Google Webmasters, picked up by the ever-vigilant Barry Schwartz in a Search Engine Roundtable article, suggested that the hreflang attribute should not be implemented when the pages only include minor regional changes. In this instance – differences in the currency used across multiple English language speaking pages.   However, on Google’s […]

Why you should be using content marketing and how to ensure it works for you

Posted by on October 29, 2017

Almost every business is now using content marketing in their business strategies – content marketing was rated the most important technique for driving incremental sales this year by ‘Smart Insights’ in their 2017 marketing trends article Content marketing can offer huge potential business growth in many forms and mediums. However, if the content you are […]

Spammy structured data markup? How to review your AggregateRating Schema

Posted by on October 29, 2017

Whether through an innocent mistake or malicious intent, Google is still cracking down heavily on  webmasters whose schema markup violates their strict Structured Data Guidelines and Webmaster Guidelines. Schema (or Structured Data Markup) provides webmasters with a way to help search engines better understand the content of a webpage. When correctly implemented, the markup can […]

Changing careers from SEO to Developer

Posted by on October 23, 2017

Caroline Wilson has had a stratospheric career to date. From SEO executive at Zoopla the £1bn IPO unicorn where she transitioned to Search Manager and then Performance Marketing Manager, she then went to Movebubble as their CMO and Bizzby as their Head of Digital Growth.   Not entirely satisfied with the world of marketing Caroline […]

What does backlink analysis look like today for SEO?

Posted by on October 17, 2017

What does backlink analysis look like for the modern day SEO? Is it important to still monitor links or utilise the Disavow tool. Should you even care?   Links have been consistently in the top three ranking factors for SEO and because of the relative ease of manipulating this signal, Google have been penalising sites […]

Flexible Sampling from Google has replaced First Click Free

Posted by on October 8, 2017

Google have removed First Click Free (FCF) as a requirement for walled content in News and Search citing that publishers know what strategy works for them. Google now actively encouraging publishers to experiment with different free sampling schemes, as long as they stay within the updated webmaster guidelines. We reached out to Google representatives to […]

Index Coverage Status report – How to use it to understand and improve your website’s indexation

Posted by on October 4, 2017

Google have been making big changes to Search Console over the last couple of months, including the introduction of a completely revamped Index Coverage Status report. Webmasters have always been able to access information about the number of webpages that are indexed on Google through Search Console’s Index Status Report. However the new feature (which […]

RankBrain in Semantic Search

Posted by on September 30, 2017

How RankBrain just answered a question you’re not going to think of until tomorrow:   Google wants you to trust the list of websites and content it returns to you in its Search Engine Results Page. It wants you to trust in the accuracy of its results, so you feel like they’re relevant to your […]

Google Local Guides – Can we trust them?

Posted by on September 30, 2017

The Google Local Guides program has been hovering around for a while now, with users able to earn points for their contributions to the program. But if anyone can contribute, what’s stopping people from being untruthful? Thus damaging a business’ reputation as well as being bad for local SEO. Let’s backtrack… What is the local […]

The rise of Voice Search, v-commerce and v-query research

Posted by on September 29, 2017

The plethora of voice assistant enabled products and the number of people querying them is enormous. ~8 million US homes have Amazon Echo/Alexa devices alone with 30 million total voice assistants anticipated by the end of 2017.   Voice queries are doubling year on year say Google and voice commerce (v-commerce) is exploding. Reportedly 57% of […]

User generated reviews & content – What is it & why should your company be using it?

Posted by on September 29, 2017

Any person looking to invest, purchase or subscribe to something online will invariably find themselves asking the same question; “can I trust them?”   As a brand, building trust with potential customers can be hard enough in real life with physical products to browse, so gaining a potential buyer’s trust online without a human presence […]

SEO acronym busting for 2017 – AO, FS, PAA, the MFI and more!?

Posted by on September 26, 2017

In the ever changing landscape of SEO there is often a raft of new acronyms to wade through. In this article we tackle a few we’ve seen most frequently and are probably guilty of contributing toward the proliferation of. Finally, why SEO needs a completely new definition.   What is ASO? – App Store Optimisation […]

SEO web crawling software – How they can help you understand your website

Posted by on September 11, 2017

  SEO understanding level – Basic to Medium There have been a significant number of recent updates within the world of SEO web crawling software. Of particular note, Screaming Frog released the latest version of their crawling software –  updated to incorporate a fresher, more visual appearance.

Driving SEO traffic to the insurance industry using serendipitous search

Posted by on September 10, 2017

An industry reliant on paid search Paid search is heavily utilised within the insurance industry, as companies are constantly competing to harvest as many as clicks from relevant keyword searches as possible via Google’s auction model. However, this reliance on paid search has also meant that the insurance industry is notoriously expensive for paid search […]

The Google antitrust floodgates are open

Posted by on August 15, 2017

The Google antitrust floodgates may soon open for other industries impacted by their verticalisation of search results.

Will Facebook if not Google make you prioritise site performance?

Posted by on August 4, 2017

Standing atop the podium Recently, the fastest humans on the planet descended upon London for the World Athletics Championships, with the quickest getting to stand at the top of the podium and collect their gold winner’s medal. At the Championships, the ranking for speed was clear. Interestingly, the same will soon be happening within Facebook […]

What Are The Implications of Google’s New Personalised Feed?

Posted by on July 28, 2017

Google have announced that they’ll be providing users with the option to add personalised content and topics to an auto-updated feed. In a similar fashion to Android’s Google Now, the search engine is hoping to custom-curate content for individual users based on their interests. “organisations should be prepared for a more personalised search presence” This seems […]

Will Brexit Impact Google’s ‘Right to be Forgotten’?

Posted by on December 2, 2016

Since June 2016, the UK has been in a state of uncertainty. Leading up to the EU referendum, commentators debated on the impact of the UK leaving Europe from the strength of the economy, access to the single market and immigration, experts all weighed in with their say.   An issue that was less talked […]

Venice: The biggest Google update you’ve probably never heard of

Posted by on September 22, 2016

Almost half a decade ago we saw Google release one of its biggest algorithmic updates yet. Surprisingly, very few SEO professionals took notice, as they focused their attention on the stream of updates that came out at the same time, including Panda 3.3. The Google Venice update slipped under the industry’s radar, and with it, […]