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Meet the Team

Meet the Blue Array Team

Simon Schnieders - Founder of BlueArray

Simon Schnieders

Founder of Blue Array

Schnieders spent over a decade working at the coalface of SEO, heading up in-house teams at companies like Zoopla, Yell and Mail Online prior to starting his own agency, Blue Array Ltd.

Having previously worked with SEO agencies as a client, Simon had an acute understanding of some of the frustrations clients can encounter with traditional agencies. Taking what he learned from this and from the big SEO campaigns he’d worked on, Simon struck out on his own to launch Blue Array Ltd, trademarking the term ‘consulgency’ to describe a unique blend of consultancy and agency concentrating on SEO services and nothing else. And the rest, as they say, is history.

In addition to heading up Blue Array, Simon also finds time to pass on his business expertise as an angel investor and advisor at, an advisor to SafeBuy and as a mentor at 500 Startups, Wayra and Techhub.

Sean Butcher - Head of SEO

Sean Butcher

Head of SEO

Sean started his SEO career in 2009 after completing a BA degree in Journalism at the University of Chester. Over the last decade, Sean has spent time within various agency environments before joining Blue Array in 2016. He’s now largely responsible for day-to-day operations of the team.

Sean feels very fortunate he’s been able to develop a career in SEO, saying “it’s such an exciting industry to be a part of due to its ever-changing, incredibly fast-paced nature, and highly-supportive professional network. No two days are ever the same, and as most SEO’s will testify, we always need to be modifying our approaches based on Google’s ever-changing algorithms”.

We asked Sean “If you could have an endless supply of any food, what would you get?”;

Without doubt – burgers. They’re such a simple food, yet my favourite by far. In fact, I have such a passion for burgers that I have my own blog where I review all of the burgers that I try from various restaurants!

Tom Pool - Technical SEO Manager

Tom Pool

Technical SEO Manager

Tom Pool was Blue Array’s first hire and has excelled on the technical side of SEO. Tom’s engineering BTEC level has proven to be a solid foundation and he’s excited about pursuing his career with Blue Array.
We asked Tom “If you could visit any place in the world, where would you choose to go and why?”;

If I could visit anywhere, it would have to be Switzerland for the mountains, or somewhere north, where you can see the Northern Lights. I’m slowly ticking off each European country, and absolutely loving the different cultures!

Kim Dewe

Kim Dewe

SEO Director

Versed in the world of marketing after completing a (BCom) degree in Marketing from the University of Otago (New Zealand) in 2010 and having worked as a Marketing and Communications Assistant for a large city council, Kim adds to the synergy of the team and is enjoying learning about the technical nuances of SEO.

“Blue Array encourages a highly supportive environment where mentoring and growth are a key focus. I’m excited to be a part of an industry that thrives on change”

We asked Kim “If you could visit any place in the world, where would you choose to go and why?”;

I’d like to go back to Vancouver, Canada. Besides having a lot of family there, the surrounding region is absolutely beautiful all year round. Speaking of cold places, Antarctica is also on my list of places to go!

Dylan Yates

Dylan Yates

SEO Director

Dylan started at Blue Array in January of 2017, after working in a mixture of small and large-sized digital agencies on local search. A writer at heart, Dylan enjoys the content and creative backlinking aspects of SEO. He previously worked as a copywriter, in websites, and in PPC, but feels at home in a company that puts SEO and client service at the forefront of their business model.

We asked Dylan “What is one goal you’d like to accomplish during your lifetime?”;

I love recording music, so one goal I hope to achieve is to self-release an album. In case you were wondering, I make hip hop.

Naomi Sanderson

Naomi Sanderson

SEO Manager

Whilst studying for a degree in Multimedia, Naomi stumbled upon SEO and Digital Marketing at a national charity where she helped devise and implement a new digital strategy.

Since graduating she has worked in a fast-paced digital agency working with a range of clients within healthcare, recruitment, software and telecommunications. During this time she has undertaken basic to advanced SEO tasks whilst gaining skills in copywriting, link building, keyword research and in-depth analysis to name a few.

Naomi is both analytical and creative with the ethos:
To find a problem you have to be analytical, but to find and solve a problem effectively, you need to be analytical with a creative flare.
We asked Naomi “Please tell us about a unique or quirky habit of yours”;

I’m a serial origami-er. You may find me making paper cranes when I have a spare moment…or playing crash bandicoot.

Gregory Edwards - SEO Executive Apprentice

Gregory Edwards

SEO Executive Apprentice

Gregory recently completed his L3 Digital Marketing Diploma and is currently studying for his L4.

Working with a variety of clients partnered with developing his knowledge on SEO, Gregory believes that Blue Array is a place that can help him mature into an experienced SEO Executive. He is keen to pursue a career in SEO because he believes it is one of the most valuable assets for anyone who is trying to have an online presence.

We asked Greg “What is one goal you’d like to accomplish during your lifetime?”;

I would like to start my own clothing line or apparel company. The whole process of choosing the type of fabric to designing the packaging really interests me. I would want my clothing line to be based around streetwear but I’m yet to come up with a name so I’m open to any suggestions!

Jordan Francis - SEO Executive

Jordan Francis

SEO Executive

Jordan graduated with a degree in Business and Marketing in September 2017, which he obtained whilst also working in retail. He previously worked in social media marketing, and now is really excited to join Blue Array and hopes to become highly skilled in SEO.

We asked Jordan “If you could have an endless supply of any food, what would you get?”;

I would probably choose an endless supply of haribo!

Luci Wood - SEO Manager

Luci Wood

SEO Manager

Luci joined the Blue Array team having previously worked as a digital marketing manager at the cutting edge of smart home technology. Luci has a degree from the University of Exeter as well as a marketing diploma from the IDM. Having spent many years looking after all aspects of digital marketing in-house, Luci enjoys the buzz of agency life, and building relationships with clients.

We asked Luci “If you could visit any place in the world, where would you choose to go and why?”;

On my long list of places to go is Finnish Lapland; I’d love to catch a glimpse of the Northern Lights dancing across the sky, and speed across the snowy landscape with a team of huskies. Mush!

David Gale - SEO Manager

David Gale

SEO Manager

David began his career in 2004 after graduating from Oxford Brookes where he studied Business and Information Management. In recent times he has led digital marketing teams in both the outdoor retail and wealth management sectors. He is proud of juggling work and study to earn a Post Grad Diploma in Digital Marketing (with Distinction) in 2013.

David now wants to further his career by specialising in the world of SEO.

“Search continues to be a key component of the digital mix. I am fascinated by how it is always evolving to remain a crucial part of our daily lives”.

We asked David “Who is your hero?”;

Somebody I look up to in the world of sport is Cristiano Ronaldo. I’ve seen him play live a couple of times and he is another level. His obsession and drive to be the best is something to be admired.

Matt Williamson - SEO Executive

Matt Williamson

SEO Executive

After finishing his degree in Creative Advertising from Falmouth University in 2016, Matt spent time working as a European Recruitment Consultant within the technology sector. Later moving to do a mix of marketing and content creation for a film festival company based on Pinewood Studios. He is very interested now in building his knowledge of SEO within Blue Array.

We asked Matt “If you could visit any place in the world, where would you choose to go and why?”;

I would love to go to Vietnam! It looks like an absolutely beautiful country with a whole lot of culture to experience. Plus, since learning about the Vietnam war in history i’ve wanted to see it up-close.

“Steph Whatley - SEO Manager

Steph Whatley

SEO Manager

Steph arrived in the team after ten years in the education industry, having worked in a busy B2B marketing team. In 2018, she decided to specialise in digital, and is really loving the fast-paced and innovative world of SEO so far.

Her favourite parts of the role are playing with data, competitor research and learning lots of things about new industries.

We asked Steph “If you could be anyone other than yourself, who would you be?“;

”Leslie Knope from the TV show Parks & Recreation. She’s loyal, kind, ambitious and positive even when the odds are stacked against her.”

Mike Stepney - SEO Manager

Mike Stepney

SEO Manager

After graduating with a degree in technology from Nelson Mandela University in South Africa, Mike moved to the sunny shores of the UK. He has been involved in the search industry for over a decade, even running a digital agency during that time.

Reflecting on his career in SEO, Mike says “I have seen many changes and the industry has evolved in numerous exciting ways. I am always intrigued by the various strategies that can benefit forward-thinking companies.”

We asked Mike “What is one goal you’d like to accomplish during your lifetime?”;

“After hearing many stories of my mum’s life growing up on the foot of the mountain I have always wanted to climb Kilimanjaro. That and eat less peanut butter!”


Nicky Elson

SEO Executive

Nicky joined up with the Blue Array team after a varied professional career in ECommerce, Fashion Merchandising and Bar Management.

He has been exposed to Digital Marketing and SEO practices in his previous roles and sees a career in SEO as the perfect way to express his creative and analytical tendencies. Nicky has a Bachelors Degree in Music Production and enjoys recording and producing podcasts as well as making experimental electronic music.

He’s excited to start his journey with Blue Array and immerse himself in the world of SEO.

We asked Nicky “If you could visit any place in the world, where would you choose to go and why?”;

“I would absolutely love to go to Peru. I’m obsessed with Peruvian food at the moment and would love to explore the Andes or go to Machu Picchu.”


Tom Yates

SEO Executive

Tom studied History at the University of Bristol before joining a small e-commerce business. While in this role, Tom became interested in the digital marketing, in particular, the generation of organic traffic through SEO. He joins the Blue Array team with a view to building his knowledge of the SEO industry and working closely with a variety of established organisations and start-ups alike.

We asked Tom “What’s your favourite thing to do in the Summer?”;

“Summer’s the best time of the year. I enjoy playing a bit of footy, having loads of barbecues and sitting outside – weather permitting, of course…”


Vicky Mills

Technical SEO Executive

While studying for her degree in Computer Games Programming, Vicky became interested in web development and design, but found her real passion to be in criticising and finding improvements to existing work. Upon discovering SEO, Vicky realised that she could explore this interest as a career path, and is excited to join the Blue Array team to do just that.

We asked Vicky: “If you could have an endless supply of any food, what would you get?”;

“I’m fairly certain I could happily live off of curry for the rest of my life, so it would have to be that”


Luce Rawlings

SEO Manager

With experience working agency and client side, Luce joined Blue Array after 2 years of working as a marketing manager in the travel industry, where she worked closely with air and land product suppliers on multi-channel campaigns.

Prior to starting her SEO career in 2015, Luce earned a degree in Photography and went on to gain a CIM qualification in Professional Marketing whilst working as an Account Executive.

Realising her true love for Organic Search, Luce is now looking to establish herself as an SEO specialist and pass her knowledge onto Blue Array’s client base.

We asked Luce: “What’s the weirdest thing you’ve ever eaten?”;

“It is weird but kind of cool… I have tried space ice cream! During my time in travel, I worked with Kennedy Space Center and got to try a dried version of Neapolitan ice cream! The texture was polystyrene-esque but it tasted awesome!”


Ben Howe

SEO Manager

Ben joined the team late in 2018. He’s a real marketing all-rounder with experience at a range of not-for-profits. He’s interested in the characteristics of high-performing teams and the relationship between creative and rational marketing.

Immediately before joining Blue Array, Ben helped to build and establish a content and resources team at a well-known education company.

We asked Ben: “What’s your favourite thing to do in the summer?”;

“Probably Kayak. A few of my hobbies are sports: running, cycling, swimming and climbing – but I pretty much only kayak in summer so I really miss it the rest of the year.”


Jamie Grant

SEO Executive

Jamie joined the Blue Array team in January 2019, having previously worked at an IT training company, where he first picked up a keen interest in SEO. Having seen the effect a strong SEO strategy can have on a business, Jamie is looking to specialise in helping websites rank well organically. In particular, Jamie is motivated by how the industry changes on a day-to-day basis and how two days will never be the same. He has had a passion for working with websites since leaving school when he set up his first football themed website.

We asked Jamie: “Who is your hero?”;

“Being a massive Chelsea fan having regularly attending matches from a young age, this has to be former Chelsea player and legend John Terry. ”


Mark Osborne

SEO Manager

Mark spent a number of years working in the digital marketing world, mixing between PPC and SEO with a few agencies and in-house. More recently, Mark has focused on SEO, working in-house at a well-known high street gaming retailer.

He enjoys finding ways a website can be helped to gain better quality organic traffic and visibility on the search engine results page.

Mark feels lucky to be at an agency that exclusively focuses on one discipline, and is looking forward to working alongside a team of other SEO’s.

We asked Mark: “If you could have an endless supply of food, what would you get?”;

“Pizza – because its amazing (even with pineapple on!)”


Chris Llewellyn

SEO Executive

Chris graduated with a degree in Psychology from the University of Roehampton in July
2018. Whilst working for a small events company, Chris discovered SEO as a way of
increasing the business’s online presence. Chris quickly realised that he wanted to develop
a career in the SEO industry which is when he came across Blue Array. Chris says that
the opportunity to work on a variety of different projects, as well as the professional training, support and guidance is what attracted him to the specialist SEO agency.

We asked Chris: “What is your favourite thing to do in the summer?”;

“I enjoy keeping active and being outdoors in the summer; taking the mountain bike out and stopping for a pub lunch is a personal favourite of mine!”


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Jeeves the bot



Jeeves is our robotic office mascot.
We asked Jeeves “Are Asimov’s three laws effective for advanced artificial intelligence?”;

These laws are inherently adversarial, are based on a flawed ethical framework and fail even in fiction