Generalist vs. Specialist agency

Why choose Blue Array as a specialist SEO agency vs. a generalist agency who claims to also deliver SEO services alongside other digital marketing channels?

Generalist vs. Specialist agency

Generalist agency

  • Broadly cover all disciplines
  • Low budgets for hiring specialists
  • Hire to fill gaps
  • Low/No internal training
  • Usually under resourced
  • Low staff retention
  • Little room for employee promotion
  • Higher transferable costs

Specialist SEO agency

  • Deep expertise in one area
  • Bigger budgets for talent
  • Always hiring for the best
  • Always internally training
  • Always slightly over resourced
  • High staff retention
  • Clear staff progression and promotion
  • Low transferable costs