Report

AI search tools like ChatGPT, Gemini and Meta's Llama are reshaping the search landscape, and brands must adapt or risk being left behind.

In our latest research, we analysed the UK's top property websites and estate agents to understand how visible they are across AI chatbots. What we discovered could signal a shift in digital discoverability for brands everywhere, not just in property.

We explored which brands are being recommended, cited and surfaced by AI, and what that tells us about the strategies driving success in this new era of search. Our research benchmarks estate agents and property marketplaces based on how likely they are to be surfaced in AI-generated answers.

Download the white paper to discover:

• Who's winning the visibility game in AI search and why
• How ChatGPT, Gemini and Llama differ in how they recommend brands
• Why backlink profiles and brand storytelling are influencing AI outputs
• How AI is already impacting Google's market share
• The tangible steps brands can take to improve their AI search presence

Whether you're in property or another sector entirely, this report is packed with actionable insights to help you future-proof your brand's visibility in a world of Generative Engine Optimisation (GEO).