Approach

Our approach

What you can expect from us

Personal, tailored SEO strategies

Personal, tailored SEO strategies

That focus on your needs and goals, embedded within your business
ROI

ROI

The opportunity for high return on investment
Our SEO specialism

Our SEO specialism

We focus 100% of our efforts on getting you fantastic results from SEO

Your journey with us: A true partnership

Initial consultation with a Blue Array Strategy Director

  • Understanding your journey so far and facilitators
  • Customer personas, pains and gains
  • Your future vision
  • Clarifying the goals of SEO and the business case
  • Exploring and understanding competitors
  • Heaven and hell outcomes
  • Establishing and measuring KPIs
  • Understanding likely obstacles to progress

What we’ll need from you

  • Identify our main POC’s and stakeholders to attend
  • Ring-fence four hours for the main session
  • Allow some time for preparation and training in Miro
  • Agree on principles of working together
  • Have fun! These sessions are entertaining, educational and revealing
Month one

Full audit of your website & SEO strategies

  • Technical audit (crawlability, site speed, indexing, pagination, content, etc.)
  • Review of your current organic performance
  • Review of your backlink profile
  • Analysis of your organic visibility against your competitors (keywords gap analysis between you and your competition)
  • Identification of your key enablers
  • Formulation of your North Star Goal (in line with your business goals)
  • Initiation of your SEO roadmap, tailored to achieving your goals
  • See more detail here

What you’ll need to do

  • Resolve issues from your technical backlog (identified during our audit)
  • Review the roadmap
  • Identify together the resources needed to implement the roadmap
  • Approve your North Star Goal
Month two

In-depth keyword research

  • Deep analysis of your service and/or products
  • Keyword research exposing a full universe
  • Keyword clustering
  • Keyword mapping and site structure
  • Delivery of your long-term SEO content strategy
  • Design of your monthly performance report reflecting your business goals.
  • Scheduling of regular calls to track progress (typically bi-monthly)

What you’ll need to do

  • Validate our keyword universe
  • Review proposed changes to the site structure
  • Agree on content strategy, execution and cadence
  • Approve the KPI tracked as part of your SEO monthly reports
Month three onwards

Implementation of your SEO roadmap

  • ROI delivered as quickly as 4-12 months
  • Daily monitoring of your website with alerts in case of major issues
  • Bi-weekly call with your team, led by your dedicated Account Manager
  • Monthly SEO performance reports
  • Quarterly face-to-face reviews (for retainer of 10+ days a month)
  • Revision of your SEO roadmap to maximise your ROI
  • Sharing our knowledge and expertise with your team

What you’ll need to do

  • Implement our recommendations
  • Attend our calls and meetings
  • Let us know about any major changes or events that may impact our SEO strategy
  • Share your feedback so we can ensure that you get the best possible experience and results from working with us

Your success

The above process describes how we typically work with our clients, however, we will tailor our approach to your website and industry, to maximise return on investment with sustainable techniques for the long term.

We keep it simple, you decide on the size of your retainer

From our experience we find it’s beneficial at the beginning to perform a full onsite and offsite audit, and present strategy recommendations at your office. Retainers can vary from 4 to 10+ days a month, depending on your requirements. Our rates are from just £950/day + VAT, based on a three month rolling contract.

Clients we’ve helped

We’re trusted by some of the world’s leading brands and startups to help develop and execute on their SEO strategies, with over 90% of our new business coming from customer referrals.
Zoopla Future RAC Heycar Funding Circle Floom Photobox

Please drop us a note and find out how Blue Array can deliver your SEO advantage…

“In a relatively short space of time we’ve seen marked improvements in rankings and revenue for the business areas in which Blue Array have worked with Post Office Insurance. Their structured, knowledgeable approach to SEO has enabled us to invest with confidence in this area, confident that doing so will be repaid with a measureable ROI. Agencies that deliver on their SEO promises consistently are hard to find – we’re delighted that we’ve succeeded in doing so.”
Mike Lowe

Andy Gray (SEO Manager) Post Office

Post Office

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