Our approach

What you can expect from us

Personal, tailored SEO strategies

Personal, tailored SEO strategies

That focus on your needs and goals, embedded within your business



The opportunity for high return on investment

Our SEO specialism

Our SEO specialism

We focus 100% of our efforts on getting you fantastic results from SEO

Your journey with us: A true partnership

Initial consultation
With your dedicated Blue Array Account Management team

  • Understanding your objectives
  • Understanding your industry
  • Gaining access to your web tools
  • Defining the communication channels and reporting lines

What you’ll need to do

  • Identify our points of contact
  • Share insights about your industry
  • List your competitors
  • Provide access to your Analytics and Google Search Console
Month one

Full audit of your website & SEO strategies

  • Technical audit (crawlability, site speed, indexing, pagination, content, etc.)
  • Review of your current organic performance
  • Review of your backlink profile
  • Analysis of your organic visibility against your competitors (keywords gap analysis between you and your competition)
  • Identification of your key enablers
  • Formulation of your North Star Goal (in line with your business goals)
  • Initiation of your SEO roadmap, tailored to achieving your goals
  • Creation of your dedicated portal to access all our deliverables

What you’ll need to do

  • Resolve issues from your technical backlog (identified during our audit)
  • Share your business goals and expectations
  • Identify the resources needed to implement your SEO roadmap
  • Seek approval of your North Star Goal from your stakeholders
Month two

In-depth keyword research

  • Deep analysis of your service/products
  • Keyword research exposing a full universe
  • Keyword clustering
  • Keyword mapping and site structure
  • Delivery of your long-term SEO strategy
  • Design of your monthly performance report reflecting your business goals.
  • Scheduling of regular calls to track progress (typically weekly)

What you’ll need to do

  • Share with us what your key products/services are
  • Validate our keyword universe
  • Share with us the current conversion rate of your website
  • Sign-off your SEO roadmap
  • Name who will attend our weekly calls
  • Approve the KPI tracked as part of your SEO monthly reports
Month three onwards

Implementation of your SEO roadmap

  • ROI delivered as quickly as 4-12 months
  • Daily monitoring of your website with alerts in case of major issues
  • Weekly call with your team, led by your dedicated Account Manager
  • Monthly SEO performance reports
  • Quarterly face-to-face review (for retainer of 10+ days a month)
  • Revision of your SEO roadmap to maximise your ROI
  • Sharing our knowledge and expertise with your team

What you’ll need to do

  • Implement our recommendations
  • Attend our calls and meetings
  • Let us know about any major changes or events that may impact our SEO strategy
  • Share your feedback so we can ensure that you get the best possible experience and results from working with us

Your success

The above process describes how we typically work with our clients, however, we will tailor our approach to your website and industry, to maximise return on investment with sustainable techniques for the long term.

We keep it simple, you decide on the size of your retainer

From our experience we find it’s beneficial at the beginning to perform a full onsite and offsite audit, and present strategy recommendations at your office. Retainers can vary from 4 to 10+ days a month, depending on your requirements. Our rates are from just £850/day + VAT, based on a three month rolling contract.

Clients we’ve helped

We’re trusted by some of the world’s leading brands and startups to help develop and execute on their SEO strategies, with over 90% of our new business coming from customer referrals.

Zoopla Future RAC Heycar Funding Circle Floom Photobox

Please drop us a note and find out how Blue Array can deliver your SEO advantage…

“In a relatively short space of time we’ve seen marked improvements in rankings and revenue for the business areas in which Blue Array have worked with Post Office Insurance.

Their structured, knowledgeable approach to SEO has enabled us to invest with confidence in this area, confident that doing so will be repaid with a measureable ROI. Agencies that deliver on their SEO promises consistently are hard to find – we’re delighted that we’ve succeeded in doing so.”

Mike Lowe

Andy Gray (SEO Manager)
Post Office

Post Office

Get a quote